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IMA Social Media – Mobile Websites

18 Dec, 2015


Future proofing your website by making it mobile-friendly

Back in April, 2015 Google made a major announcement that would prove to be a watershed moment in the history of its search engine strategy. Driven by the high demand of smart device searches, the tech giant said its newest search engine algorithm would begin to favour mobile-friendly website design when ranking sites on mobile search engine results pages (SERPs). Now that its clear companies should consider mobile-friendliness as part of their online marketing strategy, the question exists: how can you better enhance your mobile site to give customers a better online experience?

Visual appeal

The user-friendly, aesthetically pleasing nature of a mobile site should be apparent from the get go and be able to load quickly. Ensure all images are properly sized rather being incongruously big, or worst still too small. Other content such as text, online forms etc. should also be formatted so that users don't need to zoom in or out to view or type information.

Seamlessness between desktop and mobile

Both sites should have the same look and feel for users when they transition between the two. Be sure to set up your website web pages so that the most important ones are delegated to the top of the page on your mobile site. Also try to trim unnecessary content so excessive scrolling is eliminated.

Proof is in the Google pudding

So how can you test your site to ensure it's optimised for Google's new algorithm? This can be done quite simply by using Google's Mobile-Friendliness test and testing your site on a per-page basis. Strong search visibility and achieving the highest page ranking should be the main aims for any site looking to draw online traffic. Optimising your site for mobile devices will result in better search visibility and allow you to capitalise on the ever-burgeoning market of consumers on the go. For further reading, see Mobile-friendly websites more important than you think.


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