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Iveco partner with IMA to release fully laden Truck Scene #2

04 Sep, 2015


Following the runaway success of its inaugural publication earlier this year, Iveco, in creative collaboration with leading Australian business to business marketing agency IMA, recently released the second issue of Truck Scene, the customer magazine of Iveco Australia containing a truckload of industry news.

All the latest Iveco product releases are covered within the pages of the publication including the launch of the new model Iveco Daily and Stralis Series II AS-L prime movers with a monster 560 horsepower engine ideal for the harsh Australian climate.

In addition to the exciting new models being unleashed to industry, customers have shared how Iveco models give them the upper hand with running their businesses. Read how a trio of Powerstar 7800s are playing a pivotal role in the transportation of premium-grade Wagyu cattle bound for the overseas beef market, as well as a personal account from an independent courier about the benefits being reaped from his brand new 19.6m3 Iveco "Moby Dick" of a van.

No issue of Truck Scene would be complete without extensive coverage of Iveco's involvement with V8 Supercars. This edition provides a unique insight into how two Iveco Stralis race car transporters have been providing invaluable back up to the Red Bull Racing Australia team, and offers a sneak preview of what it's like to drive a transporter from Perth's Barbagallo Raceway, across the dusty Nullabor, and back to Red Bull's Brisbane headquarters.

"It's been a great experience partnering with IMA and being able to set the reporting gears in motion once again in order to release the second Truck Scene," Michael Jonson, Managing Director of Iveco Australia said.

"Feedback from Iveco customers about our inaugural edition was excellent. We've taken it on board and packed this issue with additional information to keep all in the know about the latest new and exciting developments. We hope readers will enjoy this one even more."


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