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Case Construction

Case is one of the major global players in the construction equipment industry. In Australia it sells and supports its equipment through a combination of company owned branches and an extensive dealer network. In the highly competitive Australian market, Case was losing market share through its previous marketing approach. IMA was engaged by CNH Australia (the owner of the Case brand) to develop a new marketing plan, with marketing solutions delivered including:

  • Brand campaign
  • Selling tools
  • Customer Case Studies
  • Dealer templates
  • Direct mail – (SMS, HTML, mail)
  • Telemarketing
  • TV ads
  • Merchandise
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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
Telephone: 0416 039 998

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