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New Holland

Tasked with the goals of differentiating the New Holland brand and generating an immediate increase in sales leads, IMA created the Drive it like you hate it campaign. In an industry where all earthmoving equipment ads look the same with similar messages, we created a statement and look that stands out and provides the brand with a definitive platform that promotes the New Holland’s equipment ruggedness. It’s a platform that also enables cut through messaging with warranty and product support promotion. The campaign includes:

  • Print ads
  • Direct mail
  • Edm
  • Microsite
  • Editorial
  • Promotional products
  • Dealer point of sale
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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
Telephone: 0416 039 998

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