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Kumho Tyres

Kumho Tyres is one of Australia’s top-3-selling tyre brands. IMA was challenged to look at a new brand direction after Kumho parted ways with their former brand ambassador, Grant Hackett.

Using two key market insights - that tyres are an item in life we place so much trust in and that women are the major buyers of tyres - IMA developed a fully-integrated campaign using a 5-year-old girl as the new face of Kumho, with the positioning of having the Kumho product in your ‘circle of trust’.

The ‘trust’ positioning has also been used to communicate Kumho’s ongoing support of the McGrath Foundation, an organisation trusted to support women with breast cancer and also breast awareness.

Campaign elements and other marketing solutions delivered include:

  • A complete new suite of point of sale materials for all tyre resellers
  • Website graphics
  • Brochures
  • Company magazine
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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
Telephone: 0416 039 998

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