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Iveco Daily

Awarded the ‘International Van of the Year 2015’ just prior to its introduction to the Australian market, there were high expectations with the launch of the new IVECO Daily Van and Cab Chassis. This was one of the first projects IMA undertook for IVECO after winning the advertising and PR work in a competitive pitch process.

The van market is highly competitive and the IVECO brand awareness and market share in this segment has been traditionally low. IMA was tasked with raising the awareness of the IVECO brand, communicating the superior benefits of the Daily and generating leads for its extensive dealership network. 

Marketing elements produced include:

  • Media launch, media management and engagement, and development of editorials. This resulted in the most widespread and valuable media coverage ever received by Iveco
  • All dealer selling tools including brochures and spec sheets
  • All print advertisements
  • Radio advertisements
  • All New Zealand materials
  • Billboards
  • Dealer point of sale materials
  • Trade magazine 8 page insert
  • Banner ads
  • Associated finance campaign
  • Cross promotion with Case equipment
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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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