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Hino Trucks

Bloody Perfect. The Hino campaign was created to target tradesmen using a tone and execution that appealed specifically to their style and interests. While initially a brief for a one-off promotion, this campaign initiated the long-term approach to this segmentThe campaign commenced with a direct mail piece that promoted tradies trucks and invited tradesmen to develop a relationship with Hino by providing personal information about their interests. The website IMA created became Hino’s main interaction tool and was positioned as a lifestyle site as much as it is a place to deliver product information.

Other elements have included:

  • Dedicated website
  • Promotional products
  • Dealer point of sale
  • Banner ads
  • Telemarketing
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Hino Trucks

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Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

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48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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