Bloody Perfect. The Hino campaign was created to target tradesmen using a tone and execution that appealed specifically to their style and interests. While initially a brief for a one-off promotion, this campaign initiated the long-term approach to this segmentThe campaign commenced with a direct mail piece that promoted tradies trucks and invited tradesmen to develop a relationship with Hino by providing personal information about their interests. The website IMA created became Hino’s main interaction tool and was positioned as a lifestyle site as much as it is a place to deliver product information.
Other elements have included:
Type the code from the image
Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011
48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
Telephone: 0416 039 998
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