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Strategy


IMA specialises in developing effective, implementable and cost-effective branding and communications strategies and is led by a formidable management team. Our CEO, Karl Boothroyd, and Group Account Director, Leo Kerema, both previously held senior management roles in large Australian companies and bring invaluable and extensive client-side experience to the agency’s work for our clients.

Additionally, our key staff individually have experience ranging from 10 - 30 years’ experience in the marketing and communication industry and collectively they have developed high level marketing strategies, branding strategies and integrated campaigns for companies including:

  • WesTrac Cat
  • BlueScope Steel
  • Aon Insurance
  • Coates Hire
  • Komatsu
  • CAT Trucks
  • BOC Gases
  • Toyota Materials Handling
  • Hino Trucks
  • OneSteel Reinforcing
  • JLG Industries
  • Prysmian Cables & Systems
  • JVC
  • Kumho Tyres
  • Nepean Engineering
  • Reln Plastics
  • Nissan Forklifts

Have a look at our other range of services

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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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