IMA’s parent company appointed as Creative Advertising Agency for Olympic Team
08 Jun, 2016
As part of the partnership, WPP AUNZ will develop a national creative campaign aimed at increasing fan engagement and broad awareness of the 2016 Australian Olympic Team both in the lead-up to and during the 2016 Rio Olympics through a variety of communications activities.
Mike Connaghan, CEO WPP AUNZ said: “The Olympics are the pinnacle of the sporting world and an event that Australians have long been passionate about. We’re incredibly honoured to partner with the AOC to help drive more engagement with, and support for, our outstanding Olympic team.”
“For the first time the AOC has brought together a variety of sponsorships to create a nationwide campaign to engage Australians with the 2016 Australian Olympic Team. We are very excited to have the expertise of WPP AUNZ to take the lead on the creative direction and even more excited to use it to rally the nation in support,” said Kitty Chiller, Chef de Mission, Australian Olympic Team.
The campaign will be developed and executed through various WPP AUNZ agencies and will include the development of strategy and creative across all touchpoints such as TV, OOH, print, social and digital.
WPP AUNZ will also work closely with media partners including Channel 7, APN Outdoor and News Corp to ensure maximum reach and impact.
WPP is the world’s leading communication services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 190,000 people in over 3,000 offices across 112 countries with billings of US$73 billion and revenues of US$19 billion.
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