IMA Strengthens Digital Marketing Muscle
23 Jan, 2017
IMA is excited to announce the strengthening of our digital offering to clients through the appointment of Renee Francis as Digital Marketing Manager and the acquisition of Google AdWords Certification.
Renee holds a Bachelor of Business – Marketing Degree from Western Sydney University and has worked predominantly in the B2B environment for companies including Nokia, Coca-Cola Amatil, geospatial data provider AAM Group, safety and ID products supplier Brady, and most recently industrial and domestic gas supplier Supagas.
Having started out working in Business Development and Sales, Renee then moved into Communications, Brand, Digital and Marketing Management and brings to our clients wide-ranging experience and expertise in websites, SEO, SEM including Google AdWords, Email Marketing, Social Media Marketing and Digital Strategy Development.
Renee will oversee and be heavily engaged in growing the digital offering of IMA, guiding the provision of digital strategic direction and execution for clients and ensuring we stay on top of emerging trends and insights, in order to optimise the effectiveness and results of our clients’ digital marketing activities.
IMA’s ability to deliver in the digital arena is evident in our recent acquisition of Google AdWords Certification, a professional accreditation awarded to agencies which Google recognises as experts in online advertising through their demonstrated proficiency in both basic and advanced aspects of AdWords. AdWords is a highly effective way of advertising through the Google Search Engine via ads that can receive a premium position at the top of a Google search page, above the organic search results.
Holding the Google AdWords Certification is our tick of approval from Google – and assurance to our clients - that IMA can skilfully manage clients’ AdWords accounts through best-practice creation of the ads, including writing effective content and selectively targeting ads to the appropriate market. The certification also gives us access to the Google Tools required to create high-performing ads and stay up-to-date with ongoing advances in the dynamic world of Google advertising.
Welcome to the team, Renee! We know our clients will appreciate the benefit of your skills, knowledge and enthusiasm as much as we already do.
If you'd like to speak with Renee to find out more about IMA's digital offerings, email firstname.lastname@example.org.
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