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IMA Wins Major Event

IMA Wins Major Event

20 Apr, 2017

IMA has won the tender to stage an extensive eight day event in July this year for one of the world’s largest equipment companies, CNH Industrial.

The event, to be held at the Adelaide Convention Centre, is targeted at the groups five national dealer networks which encompasses Case IH and Construction, New Holland Ag and Construction and Iveco Trucks.  With more than 50 exhibitors showcasing their products and services in three separately branded exhibitions, this is a large and complex event.

In addition to a full blown exhibition, the event also includes breakout sessions with international speakers, networking functions, product demonstrations and three separate gala dinners at the Adelaide Oval.

IMA is responsible for every element of the event including:

  • Flights and accommodation for over 800 people
  • Three separate exhibitions with over 50 exhibitor stands
  • Three cocktail functions
  • Three gala dinners
  • Entertainment
  • Event websites
  • All event collateral

Commenting on the event, IMA CEO Karl Boothroyd says the scale of the event has ensured IMA has selected partners that have vast experience and great reputations.

 “With our reputation on the line as the primary vendor we had to ensure our sub-contractors had the expertise and resources to handle the complex logistics of this event.  On this basis we selected Platinum Travel as our key travel and event partner, Moreton Hire for the exhibition build and Agility for all event logistics. Collectively we need to ensure we exceed the expectations of all stakeholders and deliver on the differing desired outcomes of groups such as CNHI executives, exhibitors, dealers, the brands sales and marketing staff and product support staff from both dealerships and CNHI,” explained Karl.

CNH Industrial is a global leader in capital goods that implements design, manufacturing, distribution, commercial and financial activities in international markets.  It employs more than 64,000 people in 64 manufacturing plants and 50 research and development centres in 180 countries.

Through its 12 leading brands CNHI makes the vehicles that keep agriculture and industry growing. From tractors and combines to trucks and buses, as well as powertrain solutions for on-road and off-road and marine vehicles, it designs, produces and sells machines for work.


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