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Latest User Statistics Reinforce Importance of Facebook Marketing

14 Sep, 2018

Social media marketers take note - Facebook continues to be the most popular social media website in Australia, with over 15 million people (or a massive 60 per cent) of our population logging on each month.

This news comes despite the recent negative publicity surrounding the social media giant’s commitment (or lack of it) to privacy. The biggest of these, of course, involves the claims that British political consulting firm Cambridge Analytica used Facebook data to try to influence the outcome of the last US Presidential election.

This scandal has seen investors abandon Facebook and its share price has plunged. Still, it remains far and away the world’s biggest social media site, with 2.2 billion monthly active users across the globe.

While there are reports of Australians abandoning Facebook or changing their privacy settings, we still remain one of its biggest markets. Also, judging by the fact Facebook is running ads on commercial television letting the public know about its commitment to privacy, it seems Facebook boss Mark Zuckerberg and team are taking the scandal seriously.

So, for now anyway, it remains top dog and is still an indispensable social media marketing tool for Australian businesses.

The following statistics, sourced from Sensis’ 2018 Yellow Social Media Report provide a fuller picture of the popularity of Facebook and other social media sites. They show that Facebook is the most used social media website in Australia, with 91 per cent of social media users as members. (YouTube came in second with 53 per cent).

In addition, as the following figures form the same report illustrate, Facebook is also the top social media site in terms of the frequency of use. On average, Facebook users logon to it 37 times per week. (Instagram was second at 33 times per week).

IMA, Australia’s leading full service B2B marketing agency, handles the social media requirements for businesses of all sizes. Contact us now to learn more about how we can help your business. Contact our digital team today: digital@imab2b.com

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