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Toyota Materials Handling

IMA created a campaign for Toyota Group companies which was designed to offer the earthmoving industry a complete Toyota solution through the development of a packaged deal involving three Toyota divisions – Materials Handling, Trucks and Finance. The campaign commenced with research within the target segments for this package offer; IMA then sourced databases, sent a direct mail piece and followed up with a telemarketing campaign to over 20,000 potential customers. The genuine leads received from our work ensured a massive spike in activity for all three Toyota divisions and resulted in numerous, immediate sales of the package. Other elements created by IMA included:

  • Print ads
  • Direct mail
  • Web banner ads
  • Dealership brochures
  • Dealer point of sale materials
Toyota Material Handling

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Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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