{name} | b2b Marketing Agency | IM Advertising


Operating within an extremely tough environment for Australian manufacturers and steel makers, Australia’s largest manufacturer, BlueScope, had endured a very tough few years resulting in plant closures, job losses and dramatic drop in share price/company value. BlueScope has now begun to turn around and globally are leading the way with their product range and building solutions.

IMA was challenged with telling the new BlueScope story to all its key stakeholders. This critical campaign has included:

  • New logo
  • New brand guidelines
  • New brand positioning
  • New company brand architecture model
  • Development of the new BlueScope story
Blue Scope

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Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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