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CAT Trucks

IMA was approached to create a major product launch for the world’s first Cat Truck. Given that this launch would be targeting the elite of the Australian trucking industry, Australian motoring journalists and key international executives, we knew that the event needed to be in an iconic Australian setting. And what better location could there be than Uluru in Central Australia?

Our work included managing the event from start to finish, including:

  • Liaising with Cat Trucks dealers around Australia
  • Organising the production of the spectacular truck reveal
  • Managing the RSVP list and travel arrangements for the 350 guests
  • Producing all the launch-related collateral
Cat Trucks

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Where to find us

Sydney Office

Level 2, Suite 222 4 Hyde Parade Campbelltown
(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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