CAT Trucks

IMA was approached to create a major product launch for the world’s first Cat Truck. Given that this launch would be targeting the elite of the Australian trucking industry, Australian motoring journalists and key international executives, we knew that the event needed to be in an iconic Australian setting. And what better location could there be than Uluru in Central Australia?

Our work included managing the event from start to finish, including:

• Liaising with Cat Trucks dealers around Australia
• Organising the production of the spectacular truck reveal
• Managing the RSVP list and travel arrangements for the 350 guests
• Producing all the launch-related collateral