{name} | b2b Marketing Agency | IM Advertising


Powerlift Material Handling were awarded the Australian rights to import and distribute the world’s highest selling Chinese forklift – Hangcha. IMA worked with Powerlift senior management to develop the sales and marketing strategy that would enable Powerlift to lead the market with a Chinese manufactured forklift. The HC brand is now the leading selling Chinese forklift in Australia and its market share is on the rise. Marketing solutions provided included:

  • Sales strategy
  • Communications strategy
  • Logo design
  • Forklift decal design
  • Development of website
  • Development of all selling tools
  • Creative direction for print ads and direct mailers
  • Telemarketing for lead generation
  • TVC for regional Australia
  • Media scheduling in conjunction with sister company

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(Located in the Park Centric building across from Campbelltown Private Hospital)
Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560
Telephone: 02 4627 8011

Melbourne Office

48 Prosperity Way, Dandenong South VIC 3175
Postal Address: PO Box 234, Lynbrook VIC 3975
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