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We are a strategic B2B Marketing Agency

We help grow B2B businesses with our deep marketing experience across Australian manufacturing, construction, capital equipment and industrial markets.

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Key Capabilities

Strategic Marketing Consultancy

IMA has developed strategy and marketing frameworks for leading brands and government bodies for over 22 years. We’ve produced consistently strong outcomes for clients including BlueScope Steel, Lysaght, NSW Planning, IVECO, Case IH, JLG, Crown Forklifts, Coates Hire and Westrac.

B2B Expertise

We have extensive experience meeting the diverse needs of major companies in the Australian building, manufacturing, transport, and materials handling markets.

Activating Ideas

Once we help clients to formulate the correct strategy, we activate concepts and bring ideas to life via our in-house social media, PR, video production and digital development teams.

Strong Partnerships

Our specialist partners help us bring our clients a broader suite of communications solutions, from media buying to marketing technology implementation.

Who we’ve helped grow

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Our Services

Marketing & Brand Strategy

We have proven capabilities in developing impactful brand and campaign strategies whether for new products and services or for corporate positioning.

Marketing & Brand Strategy

We have proven capabilities in developing impactful brand and campaign strategies whether for new products and services or for corporate positioning. Our strategic projects range from sales and marketing strategies for the likes of Kennards Hire to insights and corrective action for BOC Gas.

Customer Experience

We’re working with clients to evolve their B2B sales and marketing experience to capitalise on fast-changing market environments.

Customer Experience

We’re working with clients to evolve their B2B sales and marketing experience to capitalise on fast-changing market environments. For one of Australia’s largest steel product manufacturers, 2021 saw a full reset of its digital, retail and trade customer experience journey. The process began following a thorough assessment of the company’s current experience, which helped shape a new direction and which we ultimately brought to life.

Research & Insights

We believe the starting point in effectively developing strategy, is to have a deep understanding of the product or service you are charged with communicating, and understanding the customers you’re seeking to connect with.

Research & Insights

We believe the starting point in effectively developing strategy, is to have a deep understanding of the product or service you are charged with communicating, and understanding the customers you’re seeking to connect with. This year we’ve conducted workshops and undertaken research and insights programs to achieve a diverse range of outcomes for clients; from corporate repositioning to rebranding and more generally helping partners  develop strategies to gain market share.

Media Strategy & Buying

Tight integration between sales, marketing and creative results in smarter, more efficient and impactful work.

Media Strategy & Buying

Tight integration between sales, marketing and creative results in smarter, more efficient and impactful work. That’s why we’ve partnered with independent media agency, Growe Media, who with its vast media experience, is able to access the best value deals and highest predicted ROMI for clients across both traditional and digital media options.

PR, Content & Social Media

Our content team is led by one of Australia’s leading B2B content specialists – David Garcia.

PR, Content & Social Media

Our content team is led by one of Australia’s leading B2B content specialists – David Garcia. David’s 20 years of experience and long-standing relationships with editors and publishers in manufacturing, industrial, construction and transport markets provide unique opportunities for clients to reach and access key audiences.

Contact Us

Do you have a B2B marketing challenge? We’d love to help.

Our Work