Leading global agricultural technology and equipment company, Case IH, sought a new marketing ‘look and feel’ that aligned more strongly with its brand position: to enable optimal productivity by providing innovative solutions specifically designed for the professional producer.

The new Candy Apple Badge look and feel is a bold statement reminiscent of a premium consumer vehicle brand, reflecting the high badge value that the Case IH brand holds for farmers.

As custodians of Sydney’s The Rocks precinct, Place Management New South Wales required a new narrative and positioning to communicate the value proposition of the precinct to a B2B audience .

Our resultant work focused on formulating a compelling B2B story for the leasing and business development teams. A key outcome of the project was a clear B2B positioning for the precinct as a complete dining and experience destination, making it attractive to a range of sectors and their customers.

What would happen if a company partnered with one of the World’s largest and most respected oil and lubricants producers, but they couldn’t leverage the partner brand? This was the situation affecting IVECO globally.

IMA has extensive experience across commercial vehicle, construction and agricultural equipment segments, and was appointed to take on this challenge and grow awareness and acceptance of the latest IVECO-branded range.  The main campaign message, ‘Pure Joy’, highlighted the benefits of the new oils and lubricants range.

When CAT, one of the world’s best-known industrial brands, was ready to enter new territory and release its first on-highway truck, it wanted the launch to be something special. IMA’s idea – taking the launch to Uluru in Central Australia – was the perfect solution. It ensured the event was something that nobody who attended would soon forget, and that the new vehicles received the welcome they deserved.

The global launch targeting the elite of the Australian trucking industry, Australian motoring journalists and key international executives, also included the launch campaign messaging and creative elements.

Coates Hire is Australia’s largest hire company that has been through an incredibly successful growth phase.

IMA was asked to look at the whole Coates Hire Value proposition and how it would give the employees and marketing activities a unique and appealing position in the minds of staff and customers.

In conjunction with Coates Hire senior management IMA developed the company value proposition and then bought it to life with new company profiles and capabilities brochures.

Lysaght Australia, a leading shaper of COLORBOND® steel building products, recently celebrated 100 years as an Australian manufacturer.

Given the significance of the milestone, Lysaght sought to tell its story by capturing and communicating key elements of its success, including its long and proud heritage as a local manufacturer and its strong culture of innovation.

Lysaght engaged IMA to develop and drive the strategic direction, drawing on our proven track record of working with leading local manufacturers and deep knowledge of the steel industry.

From Knauf Australia to Siniat – IMA launches global brand in Australia

Knauf Australia products and services were recently rebranded to Siniat. IMA was engaged to launch the Siniat brand in Australia, where it was not widely known.

As well as clearly defining the name change, the project involved positioning Siniat as the partner of choice for ceiling and walling solutions from plasterboard to metal framing solutions.