An approach to Websites and Google Search for Manufacturing Businesses
August 18, 2020For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.
As it becomes increasingly difficult to differentiate products and services, the way your organisation engages and interacts with your customers is going to be the difference between winning and losing business.
Customer experience (CX) is the term used to describe how customers view your company based on their various interactions across all areas of your business.
For IMA our starting point is always to develop an understanding of how your current CX is viewed by your customers – not just against their expectations but also compared to that being delivered by your competitors. Even the CX delivered by other industries can have an influence on what your customers expect from you. For example, if you’re selling capital equipment, is the expectation that you respond to requests along the lines of a car sales experience?
Our CX services include:
We offer a comprehensive and cohesive range of marketing services and capabilities that enable us to help clients large and small with projects of all natures and all sizes. From research to strategy to concept to creation – and beyond and between – our skills and experience cover all the bases to ensure our clients receive complete marketing solutions that deliver results.
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