Making the most of being
Australian-made
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
The interactions and experiences with your business throughout the entire customer journey
As it becomes increasingly difficult to differentiate products and services, the way your organisation engages and interacts with your customers is going to be the difference between winning and losing business.
Customer experience (CX) is the term used to describe how customers view your company based on their various interactions across all areas of your business.
For IMA our starting point is always to develop an understanding of how your current CX is viewed by your customers – not just against their expectations but also compared to that being delivered by your competitors. Even the CX delivered by other industries can have an influence on what your customers expect from you. For example, if you’re selling capital equipment, is the expectation that you respond to requests along the lines of a car sales experience?
Our CX services include:
- Customer Insights
- Customer Experience Audit
- Market and competitor research
- Customer Care programs
- Internal engagement programs
- Development of CX as a Value Proposition
Our Expertise
We offer a comprehensive and cohesive range of marketing services and capabilities that enable us to help clients large and small with projects of all natures and all sizes. From research to strategy to concept to creation – and beyond and between – our skills and experience cover all the bases to ensure our clients receive complete marketing solutions that deliver results.
Other Services
Who we’ve helped grow
Our Process
Our straight-up approach means we cut to the point to get business for your business and create marketing solutions that give your products and services cut through in today’s crowded B2B marketplace.
Looking for a service to help your business grow?
