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Over the past 20 plus years we have developed the skills and partners to provide cost effective and quality solutions for those activities that can be a pain in the backside for you. In simple terms, we can do the heavy lifting with regards to sourcing, kitting, distribution and installation of those tangible touchpoints such […]

The best approach to take for thought leadership is to eliminate the  “hard sell” approach to marketing. This is basically selling solely on features and benefits to the end user. While product and service benefits are an important variable in the sales process – especially if the brand enjoys competitive advantages – as the messaging […]

A key focus of the marketing strategies we put in place for clients is to create enthusiasm, desire and engagement around their products and services. For some product categories, this is a relatively straightforward process, but in the business-to-business space, which is typically the realm of more commercial and industrial type brands, the task can […]

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

As a leading supplier of bulk gases, chemicals and related products, BOC may be a familiar name in Australia, however many consumers were not aware of the company’s breadth of products and services. So to increase BOC’s presence across social media channels, spread awareness and promote engagement among both B2B and B2C audiences, the company […]

For member-based organisations such as MTA NSW, it’s critical to not only retain existing members but to attract new ones, as a sound member base ensures a stronger industry voice, while also providing a broader range of services and support for members. MTA identified a lull in new membership applications and revenue against forecasted budget, […]

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

From Knauf Australia to Siniat – IMA launches global brand in Australia A recent shake-up in the Australian plasterboard industry resulted in the global Knauf Group selling its shareholding in Knauf Australia to the Etex Group, a family-owned global building materials business. Knauf Australia products and services were rebranded to Siniat – a flagship commercial […]

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist. About our alliance This alliance allows us to tightly integrate the marketing and creative strategic work we perform for clients and […]

Case IH launches new brand identity with IMA Work undertaken: Creative strategy and concept creation, brand guidelines development, full literature update, launch campaign for internal and external stakeholders, digital and video. Leading global agricultural technology and equipment company, Case IH, sought a new marketing ‘look and feel’ that aligned more strongly with its brand position: […]

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Leading Australian insulation company, Fletcher Insulation, is at the forefront of thermal and acoustic insulation as well as a manufacturer of building membranes, for residential, commercial and industrial construction applications. While already enjoying a strong market position, company management approached IMA to develop a digital strategy which included elements of social media and SEO. Prior […]

With many companies now having established social media platforms and reaping the benefits of a growing follower base, it makes sense to market to this resource. Business-to-Consumer (B2C) selling on social media is more commonly seen in a retail environment but, increasingly, brands involved in the Business-to-Business (B2B) space – both product or service-related – […]

In 2021 Lysaght Australia, a leading shaper of COLORBOND® steel building products, celebrated 100 years as an Australian manufacturer. Given the significance of the milestone, Lysaght sought to tell its story by capturing and communicating key elements of its success, including its long and proud heritage as a local manufacturer and its strong culture of […]

Promoting social engagement through internal stakeholders (employees) can grow your business or brand activity, and can be achieved by readily promoting social activity within your business. It makes perfect sense for your experts to be active and engaged, to promote an inclusive community driven brand.

In a landmark ruling, the NSW Supreme Court found that media organisations are liable for comments made by other people on their Facebook posts.

What would happen if a company partnered with one of the World’s largest and most respected oil and lubricants producers, but they couldn’t leverage the partner brand? This was the situation affecting IVECO globally.   A leading truck, light commercial vehicle and bus manufacturer, IVECO was transitioning to a new oils and lubricants supplier for its range of […]

BACKGROUND As custodians of Sydney’s The Rocks precinct, Place Management New South Wales (PMNSW) required a new narrative and positioning to communicate the value proposition of the precinct to a B2B audience – the business owners and managers making decisions around setting up business in The Rocks. A significant opportunity for the precinct was to […]

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As one of the largest tier-one plasterboard contractors nationally TM Linings’ needed a digital strategy and supporting digital properties to engage new and existing customers. As part of this process, IMA facilitated a strategic marketing workshop with the business. Going through the Discovery process allowed for Marketing to be put right at the centre of […]

Launching the Lysaght CustomFlow™ Cladding Solution Launching a brand new product innovation that sees the marriage between Lysaght’s iconic CUSTOM ORB® corrugated cladding with a world first, patented technology developed by another innovative Australian manufacturer, FormFlow. There’s a lot to think about when it comes to a new product launch for Lysaght. It’s one thing […]

For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.

From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.

Stop banging your head trying to navigate blindly through Facebook's interface. Our comprehensive guide will resolve your daily gripes.

The interactions and experiences with your business throughout the entire customer journey As it becomes increasingly difficult to differentiate products and services, the way your organisation engages and interacts with your B2B customers is going to be the difference between winning and losing business. Customer experience (CX) is the term used to describe how customers […]

From Australia’s largest manufacturer, BlueScope, and overseas manufacturers to local, family-owned businesses, IMA is passionate about helping manufacturers market their products to both channel partners and end users. For our smaller manufacturers, IMA is their marketing department, while we play a variety of roles working with large corporation’s marketing executives. Our strength in this area […]

Stay informed with IMA's up-to-date Guide to the latest Facebook updates which could add real value to your B2B or B2C business.

Educate promote and connect with your audience

Social media has expanded the possibilities for communications and in so doing blurred these distinctions.

When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.

Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to marketing. Other large B2B industries such as transportation

Businesses keen to stay ahead of the curb must understand the latest digital marketing trends

An apples to oranges comparison?

Auto industry open and continuing to keep motorists safe during COVID-19 The onset of COVID-19 provided a demanding operating environment for automotive businesses across NSW. Vehicle sales numbers dropped and the population was advised to self-isolate, meaning foot traffic into automotive dealer, service, repair, and parts outlets fell dramatically. The Motor Traders’ Association (MTA) NSW […]

Farm Now, Pay Later Off the back of a strong agriculture season and with added government incentives, the Case IH EOFY program for 2020 needed to drive sales into dealerships across the country. The brief; a darker, edgier look with a punchy headline and abstract elements to ensure the finance offer and delayed repayments messaging […]

Aussie truck manufacturer keeping Australia moving through tough times The annual end of financial year program for IVECO Trucks Australia once again sees IMA developing four campaigns targeting specific products and industries. With the added uncertainty of COVID-19, IMA was challenged to develop programs that focused on IVECO’s strength as an Australian manufacturer with the […]

Rethinking brand awareness for aftermarket products After a year off from advertising, Case IH Aftersales needed to increase its brand awareness across the range of aftermarket products and solutions through a national and dealer advertising campaign. They were seeking a captivating message and abstract designs to stand out in a competitive market. IMA developed the […]

MTC – Creating safer workplaces for the automotive industry Motor Trades Care (MTC) is a specialist consultancy, working to create safer workplaces and to promote safety and wellbeing in the automotive industry. Backed by the Motor Traders’ Association of New South Wales, MTC has broad industry knowledge and offer businesses easier and more efficient strategies […]

Sales promotion engaging Lysaght account customers and distributors Lysaght asked IMA to develop a program to create a level of engagement with its regular account customers and distributors. We developed the “Lysaght Buy and Win” campaign – a 12 weeks sales promotion that rewarded purchases across a broad range of categories with the opportunity to […]

Showcasing 50 years of an access equipment industry leader Held at the Melbourne Convention and Exhibition Centre, HIRE19 was the 2019 installment of the Hire and Rental Industry Association’s annual convention. JLG was one of the event’s Gold Sponsors. JLG enlisted the services of IMA to oversee its participation at HIRE19 and help showcase its […]

As Australia’s leading steel building products supplier Lysaght wanted to engage more closely with architectural and building design professionals. IMA worked with Lysaght to develop the Lysaght Design Inspirations Awards – an awards program that invited architects and building designers to submit examples of their work that utilised LYSAGHT® steel building products in a number […]

Whenever we discuss Social Media content planning for any business, the main question is what content should a brand post?

The most important way to ensure online success. Search Engine Optimisation ensures your website is attractive to Google and other search engines. IMA’s SEO consultants have the know-how to both increase website traffic and to deliver real leads. SEO is not a strategy that can be implemented once then forgotten, it needs to be continuously […]

More than just website content and images Like you take your car in for a service, website maintenance or performance updates are a critical step to ensure your site continues to run at an optimum level. From sitemap updates, load speed assessments, CMS (Content Management System) software upgrades and keeping up with the latest Google […]

Maximising the value of the most powerful tool on the internet – search engines. Google Ads campaigns are the most effective and fastest way to ensure your content appears at the top of search responses. Google Ads is not only flexible and responsive but also delivers results almost immediately. Additionally, these campaigns can be highly […]

We specialise in integrated digital solutions Knowing the importance and value of well-planned websites, IMA doesn’t treat digital communications as an ‘add-on’. Instead, our team specialises in working with clients to understand the true objectives of their websites and how different tools can help to achieve these goals. From clear and simple wireframes, logical sitemaps […]

Helping to grow online presence and audience engagement Concentrate on your core business and let IMA be your social media expert Increasingly, companies involved in the commercial and industrial products and services sectors are turning to social media as part of their broader marketing activities. LinkedIn, Facebook and Instagram allow b2b to increase branded reach, […]

IMA Production Hub Over the past 20 plus years we have developed the skills and partners to provide cost effective and quality solutions for those activities that can be a pain in the backside for you. In simple terms, we can do the heavy lifting with regards to sourcing, kitting, distribution and installation of those […]

Giving sales teams an edge Telemarketing is still one of the most effective methods for B2B lead generation. Knowing the importance of lead generation for companies selling to other businesses, IMA offers a professional in-house call centre that is used extensively by most of our clients for: Lead generation Database development and management Customer care […]

Public relations and B2B marketing communication – Executing brand communication strategies and leveraging exposure Given its cost-effectiveness, its ability to tell a brand’s story, and to influence an audience, public relations and marketing communications should be included as a strategic component of any broader marketing strategy. A 24-hour news cycle means that media outlets crave […]

From ‘big picture’ creative ideas to tactical graphic design, our studio does it all. Managed by experienced and exceptionally talented designers, IMA’s design studio produces a wide range of high quality and visually exciting marketing material. Our designers have extensive knowledge in the graphic design of industrial and commercial products and services, many of our […]

Context and data are crucial to leverage brand insights. To best formulate the marketing and branding strategies that will make the most impact when implemented, IMA partners with clients to gather detailed and targeted market insights. Our research capabilities are broad, and we offer clients a range of in-house services including: Customer experience Customer opinions […]

Great video and compelling photography go hand in hand when generating content. IMA specialises in supplying rich video web content for clients large and small.  With our fully-fledged digital video division, skilled filmmakers, scriptwriters and support personnel, we create professional-quality and targeted videos for a variety of uses, from online promotional clips, training films, YouTube […]

COPYRIGHT NOTICES © 2019 I.M Advertising Pty Limited. All rights reserved in original content created by I.M Advertising Pty Limited. I.M Advertising Pty Limited may refer to third party material in this publication. I.M Advertising Pty Limited acknowledges that, if any material is subject to copyright, copyright remains vested in the third party whose material […]

Growing and successfully competing in an unforgiving global environment, BlueScope Steel found that it had outgrown its original branding. Operating within an extremely tough environment for steel makers, Australia’s largest manufacturer, then called ‘BlueScope Steel’, found itself with branding that no longer reflected the company it had become. No longer just an Australian-based steel company, […]

Brand refresh and website launch collateral Grosvenor Engineering is one of Australia’s leading Facilities Management companies.  With its ever-expanding portfolio of services, its identity did not reflect its capabilities and innovative leadership.  Working closely with the client, IMA is developing a complete redesign of all marketing communications.  The refresh activities have included; New website – […]

The Brief GME’s CB radio platform—XRS Connect™ is a tried and tested technology with a loyal fan base. So GME pushed their innovation agenda even harder and created the XRS Connect Location Services App, combining the power of XRS™ with the GPS engine and display of a smartphone or tablet. Off the back of developing […]

Reminding the agriculture market of a legend in their midst Conscious of the need to remain competitive in the notoriously tight low horsepower tractor market, Case IH and IMA developed its 2019 EOFY campaign. After first considering what CASE IH had become famous for over its years of service to the Australian agricultural sector, we […]

Six days, three brands, three venues Tasked by CNH Industrial with organising and delivering an event on a scale it had never before contemplated, IMA drew on all its management team’s talent and experience. The result well and truly ‘broke new ground’ for IMA, as it pulled out all the stops to ensure the event […]

Empowering leasing teams with a new suite of premium sales resources IMA was approached by Westfield to develop a refreshed suite of sales materials in support of leasing sales for its vast shopping centre portfolio. These leasing tools were designed to take prospective retailers on a journey into a future shopping centre that was not […]

Contact IMA today Sydney Office Level 2, Suite 222 4 Hyde Parade Campbelltown. (Located in the Park Centric building across from Campbelltown Private Hospital) Postal Address: PO Box 1, Macarthur Square LPO, Campbelltown NSW 2560 E info@imab2b.com P (02) 4627 8011    

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Without strategy there is no clear direction. At IMA we believe that a strong strategy should be at the forefront of any brand or creative program. Our focus on brand and creative strategy are led by CEO Karl Boothroyd and Director, Leo Kerema, who prior to their time as our b2b marketing agency principals, both […]

Launching the first commercial IoT solution, Galaxy Legrand introduced emergency lighting to the building industry, being the first to meet growing community safety and compliance needs in this space. Despite various innovations and developments around wireless technologies, their current emergency lighting solution was failing to meet the demands of the technology-driven, digitally connected infrastructure space. […]

Moving forward and finding a new direction After parting ways with its former brand ambassador Grant Hackett, Kumho Tyres needed to establish a new identity for itself. With the help of IMA and a new five-year-old ‘ambassador’, it found what it was looking for. Realising that more and more women are now buying tyres, Kumho […]

Positioning truck manufacturer IVECO as a leader in sustainability. Having released a range of vehicles that complies with the tough Euro 6 emission standards, IVECO chose IMA to help launch them. The launch, which took place at the Brisbane Truck Show, firmly positioned IVECO as a company that successfully combines engineering prowess with a commitment […]

Value proposition development and communication Coates Hire is Australia’s largest hire company that has been through an incredibly successful growth phase. IMA was asked to look at the whole Coates Hire Value proposition and how it would give the employees and marketing activities a unique and appealing position in the minds of staff and customers. […]

World’s largest industrial brand takes a new direction and launches its first-ever truck. When CAT, one of the world’s best-known industrial brands, was ready to enter new territory and release its first on-highway truck, it wanted the launch to be something special. IMA’s idea – taking the launch to Uluru in Central Australia – was […]

As a specialist and full service B2B marketing agency IMA has a focus on, and extensive experience in, marketing the offerings of companies in the capital equipment, construction, manufacturing and professional services sectors. Over the past two decades, IMA have had the opportunity to partner with many companies and produce a multitude of work specifically […]

Reinvigorating a famous and trusted brand – Motor Traders Association Founded in 1910, the Motor Traders’ Association of New South Wales is an employer’s association dedicated to representing owners and business principals in New South Wales automotive industry. Its aim is to help the motor industry. It achieves this by assisting members in the daily […]

Creating the perfect holiday home with the  IVECO Daily Motorhome The IVECO Daily cab chassis is the ideal platform on which to build a motorhome body, making it the cab chassis of choice for a large majority of Australian motorhome manufacturers including Avida, Sunliner, Jayco, and Apollo. Without direct access to customers, IVECO provides these […]

In 2017 iconic commercial vehicle brand INTERNATIONAL Trucks returned to Australia, after a 16 year hiatus from our market. Relaunched by Australian distributor, IVECO, the much-loved ‘INTER’ has roots here that can be traced back to 1852 when International Harvester began manufacturing farm implements. In returning to market, IMA worked closely with IVECO Australia and […]

IMA created a campaign for Toyota Group Companies which was designed to offer the earthmoving industry a complete Toyota solution through the development of a packaged deal involving three Toyota divisions – Materials Handling, Trucks, and Finance. The campaign commenced with research within the target segments for this package offer. We then sourced databases, sent […]

Customer Communication & Employee Engagement Program When BOC embarked on a three-year program to replace their fleet of over 2,400,000 gas cylinders they turned to IMA to develop a communication campaign to inform customers across a range of geographically diverse markets. In developing our response IMA also recognised the need for employee engagement across the […]

LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.

Project/Campaign Objective(s):  Kennards Hire is one of Australasia’s leading equipment hire companies with roots dating back to 1948. In subsequent years the company has grown significantly and now operates over 170 branch locations and 1,500 plus employees across Australia and New Zealand. Kennards Hire positions itself as being able to ‘service any job small or big from the bottom up’.  Along with a large and comprehensive range of […]