What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
The annual end of financial year program for IVECO Trucks Australia once again sees IMA developing four campaigns targeting specific products and industries.
With the added uncertainty of COVID-19, IMA was challenged to develop programs that focused on IVECO’s strength as an Australian manufacturer with the added sales incentive of the government asset write-off.
In addition to the ongoing management of IVECO social channels, content marketing, and PR management, the team at IMA managed from start to finish, concept development, design, copywriting, digital and print advertising, website content as well as the dealer personalisation of offers.
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