Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
The annual end of financial year program for IVECO Trucks Australia once again sees IMA developing four campaigns targeting specific products and industries.
With the added uncertainty of COVID-19, IMA was challenged to develop programs that focused on IVECO’s strength as an Australian manufacturer with the added sales incentive of the government asset write-off.
In addition to the ongoing management of IVECO social channels, content marketing, and PR management, the team at IMA managed from start to finish, concept development, design, copywriting, digital and print advertising, website content as well as the dealer personalisation of offers.
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