Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
The IVECO Daily cab chassis is the ideal platform on which to build a motorhome body, making it the cab chassis of choice for a large majority of Australian motorhome manufacturers including Avida, Sunliner, Jayco, and Apollo.
Without direct access to customers, IVECO provides these manufactures with sales tools to promote IVECO both in dealerships and at the many events and exhibitions throughout the industry.
IMA assisted in the development of:
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