What is Brand Architecture?
July 14, 2021Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
IVECO Motorhome Selling Tools
Creating the perfect holiday home with the IVECO Daily Motorhome
The IVECO Daily cab chassis is the ideal platform on which to build a motorhome body, making it the cab chassis of choice for a large majority of Australian motorhome manufacturers including Avida, Sunliner, Jayco, and Apollo.
Without direct access to customers, IVECO provides these manufactures with sales tools to promote IVECO both in dealerships and at the many events and exhibitions throughout the industry.
IMA assisted in the development of:
- Roadside Assistance Program
- Event and exhibition giveaways – ‘Build A Truck’
- Brochures and flyers
- Point of Sale signage including vehicle signage, posters and pull up banners
- Print advertising
Integrated services
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