An approach to Websites and Google Search for Manufacturing BusinessesAugust 18, 2020
For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.
Launching a brand new product innovation that sees the marriage between Lysaght’s iconic CUSTOM ORB® corrugated cladding with a world first, patented technology developed by another innovative Australian manufacturer, FormFlow.
There’s a lot to think about when it comes to a new product launch for Lysaght. It’s one thing to make the product look good in a brochure but another to tell someone how to use it in the real world. Along with the assumed collateral you would expect for any new product launch – Sales Brochure, Print Ad, Pull Up Banner, eDM’s, a Video and Website additions, a complete Design and Installation guide accompanied… and that’s where the fun began! Watch the video above and see for yourself the challenges our designers faced in how best to represent in a line drawing the geometry and perspective of this technically complex steel building product.
The Solution – a fully integrated product launch program including:
The outcome was a product launch that encompasses all customer touchpoints and equips architects, designers, builders, and installers with everything they need to use Lysaght’s revolutionary new CUSTOMFLOW™ cladding solution.
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