Lysaght CustomFlow Launch

Launching the Lysaght CustomFlow™ Cladding Solution

Launching a brand new product innovation that sees the marriage between Lysaght’s iconic CUSTOM ORB® corrugated cladding with a world first, patented technology developed by another innovative Australian manufacturer, FormFlow.

There’s a lot to think about when it comes to a new product launch for Lysaght. It’s one thing to make the product look good in a brochure but another to tell someone how to use it in the real world. Along with the assumed collateral you would expect for any new product launch – Sales Brochure, Print Ad, Pull Up Banner, eDM’s, a Video and Website additions, a complete Design and Installation guide accompanied… and that’s where the fun began! Watch the video above and see for yourself the challenges our designers faced in how best to represent in a line drawing the geometry and perspective of this technically complex steel building product.

The Solution – a fully integrated product launch program including:

  • Development of sales collateral and print advertising
  • Promotional video for website and social distribution
  • Website page design and banners
  • Technical design and installation guide
  • PR to trade and general press
  • Product sample display cases
  • Launch eDM​

The outcome was a product launch that encompasses all customer touchpoints and equips architects, designers, builders, and installers with everything they need to use Lysaght’s revolutionary new CUSTOMFLOW™ cladding solution.

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