What is Brand Architecture?
July 14, 2021Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Lysaght Design Inspiration Awards
As Australia’s leading steel building products supplier Lysaght wanted to engage more closely with architectural and building design professionals.
IMA worked with Lysaght to develop the Lysaght Design Inspirations Awards – an awards program that invited architects and building designers to submit examples of their work that utilised LYSAGHT® steel building products in a number of categories including commercial buildings, residential and restoration as well as a special student category.
Entries were judged by a panel of industry experts with category winners receiving a trophy and cash prize and the overall winner receiving a fully paid trip to the World Architectural Forum in Amsterdam. The category and overall winners were also featured in Lysaght’s annual product compendium “Build On Inspiration – Design in Steel”.
Developing and supporting the awards IMA undertook:
- Overall concept development and theming
- Information and entry materials
- Development of awards judging criteria
- Awards trophy design and production
- Competition website design
- Press Releases and social media
- Call for entry eDM’s flyers and video
- Regular communications updates
- Entry case study video’s
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