What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Founded in 1910, the Motor Traders’ Association of New South Wales is an employer’s association dedicated to representing owners and business principals in New South Wales automotive industry.
Its aim is to help the motor industry. It achieves this by assisting members in the daily running of their business as well as lobbying governing bodies to ensure a long and viable automotive industry in NSW.
IMA was approached by the MTA with the goal of reinvigorating this famous and trusted brand. They specifically wanted an agency that understood their complex B2B environment.
Our initial approach and tasks included:
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