Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Tasked by CNH Industrial with organising and delivering an event on a scale it had never before contemplated, IMA drew on all its management team’s talent and experience. The result well and truly ‘broke new ground’ for IMA, as it pulled out all the stops to ensure the event was an unqualified success.
The 2017 ‘Break New Ground’ Parts & Service Expo was held over six days across three venues in Adelaide. The Expo included three separate gala dinners at the Adelaide Oval and National Wine Centre and saw three major exhibitions with each showcasing up to 50 exhibitors for CNHI’s five national dealer networks. On top of that, the Expo also incorporated first-class entertainment from the likes of one-time INXS lead singer Cieran Gribbin, and on-the-couch interviews with media personality Tony Squires and former Australian cricketer Mitchell Johnson. IMA handled all aspects of the event:
IMA’s qualified and experienced event management team, with the support of the agency’s range of marketing services, was expertly equipped to ensure the event’s success.
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