Integrated marketing partner

TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency. The partnership kicked-off with several projects late last year, including the development of a suite of materials for the 2021 Brisbane Truck Show (BTS), the Southern Hemisphere’s preeminent road transport exhibition.

The preliminary projects included the creation of a detailed new product brochure highlighting TotalEnergies’ commercial vehicle industry capabilities, as well as stand artwork, a media release and related communication assets.

Participation at BTS was the first phase of TotalEnergies’ renewed focus on the heavy vehicle industry, where it provides a full range of premium oils and lubricants along with a comprehensive back-up and support service offering.

More recently I.M.A was involved in announcing and promoting several other important company initiatives, including a partnership with a leading OEM, which saw the agency develop a dealer pack, brochure, announcement letter and workshop lubricant charts.

Additionally, I.M.A is now managing a number of the brand’s social media activities such as campaign planning, budget and planning parameters. The relationship will be further strengthened this year with work already started to promote TotalEnergies’ key product lines along with its position as the responsible energy major.

I.M.A CEO, Karl Boothroyd, said he was excited to add TotalEnergies to the agency’s client portfolio.

“TotalEnergies is a high profile, premium brand and we’re extremely pleased with the new partnership – the company and industry is a great fit for us as an agency,” Mr Boothroyd said.

“We’re looking forward to a long relationship, and adding as much value as possible as we assist TotalEnergies to reach its marketing objectives.”

Author: Jachin Cush