Australia’s B2B Marketing

I.M.A. Not just another
B2B agency.

When you engage I.M.A as a business partner, you’ll discover that we work with integrity, passion and conviction; to us it’s not just a transaction. Our senior people work by your side from day one, because it’s what we genuinely love to do. Once in, we’re all in!

Industry specialists, trusted by industry heavyweights.
BlueScope logo
Westfield logo
Lysaght logo
GME logo
CASE IH logo
Kennards Hire logo
BOC logo
Legrand logo
Motor Trades Association logo
CAT logo
Crown logo
NSW Planning and Environment logo
Iveco logo
The Rocks logo
Firstyle Homes logo
Toyota logo
Kumho Tyre logo
Siniat logo

Meet our team

I.M.A CEO and Founder. Former Group GM of the Powerlift Group. Former Sales and Marketing Manager Century Batteries.

Karl Boothroyd
CEO & Marketing Consultant

I.M.A shareholder. Senior marketing and operations professional, Master of Business Administration.

Laura Tesluk
GM & Marketing Consultant
Donna Morgan
Finance Director

I.M.A shareholder. Former Global Brand Manager BHP/ BlueScope Steel. Former Brand Manager – COLORBOND® steel.

Leo Kerema
Marketing Consultant

I.M.A shareholder. Campaign and strategy work for Nestle, Siniat, Mastercard, Qantas, NSW Gov, Case IH, Fletcher Building.

Jake Cush
Marketing Consultant
Tamika Savage
Client Manager
Rebecca Jenkins
Client Manager
Kylie Browne
Digital Client Manager
Nicky Oliver
Client Manager
Cherie Farr
Event Manager

Social media and performance marketing expert working across the range of I.M.A’s clients – B2B & B2C.

Alyce Moussa
Social Media Consultant

I.M.A Victoria Manager. PR and Marcomms expert, strong consulting experience with ISUZU, IVECO and Honda MPE.

David Garcia
PR and Media Expert

Senior Media Producer working across TV/BVOD, animation, video and still image production, shoot director.

Daryl Brown
Video Producer
Shawn Prowie
SEO Specialist

I.M.A Shareholder. Creative department lead and mind behind some of the most iconic B2B brand executions.

Andrew Bex
Creative Consultant

I.M.A Creative Consultant and TVC Producer. Former Executive Creative Director DDB Sydney and Saatchi & Saatchi NZ.

Dylan Harrison
Creative Consultant

Creative Consultant developing integrated brand campaigns for Westfield, Case IH, Coates Hire and BlueScope Steel.

Steve Beach
Creative Consultant
Steven Arandelovic
Senior Designer
Sohaib Khan
Senior Designer
Alex Provan
Leah Tavita
Kirstin Lander
Client Support
Emma Horder
Client Support
Isabelle Dankers
Client Support

What’s your unique B2B challenge?

We’re all ears, and we’re here to help you grow your business.