IMA Today

An approach to Websites and Google Search for Manufacturing Businesses

August 18, 2020

For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website...

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Making the most of being
Australian-made

July 20, 2020

From a marketing strategy aspect, there are some important issues to consider when leveraging...

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A Business Guide to Navigating Facebook

July 14, 2020

Stop banging your head trying to navigate blindly through Facebook's interface. Our comprehensive guide will resolve your...

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The Complete Guide to the Latest Facebook Updates

July 7, 2020

Stay informed with IMA's up-to-date Guide to the latest Facebook updates which could add real value to your B2B or B2C...

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Six Steps to a Winning Social Media Plan

June 27, 2020

Educate promote and connect with your...

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How Social Media Has Transformed PR & Advertising

June 24, 2020

Social media has expanded the possibilities for communications and in so doing blurred these...

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Should Video Marketing Be a Part Of Your B2B Strategy?

June 17, 2020

When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be...

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B2B Marketing Budgets

June 10, 2020

Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to...

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The Latest Digital Marketing Trends

June 3, 2020

Businesses keen to stay ahead of the curb must understand the latest digital marketing...

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Unlock Social Media Content Planning With the 70:20:10 Rule

May 6, 2020

Whenever we discuss Social Media content planning for any business, the main question is what content should a brand...

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Linkedin Unveils New Logo and Introduces Brand Refresh

June 13, 2019

LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and...

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