Blog

How to create a B2B Brand Strategy

One of a company’s greatest assets is its brand. A brand gives a business its identity and helps shape customers’ perceptions and connections to that company’s products or services.

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TotalEnergies Marketing Australia appoints I.M.A

TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency.

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The best approach to take for thought leadership

The best approach to take for thought leadership is to eliminate the "hard sell" approach to marketing.

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When is the Right Time to Rebrand?

Rebranding is a major project which should start with an analysis of your company based on self driven market research.

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What is Brand Architecture?

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation.

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IMA announces partnership with independent media agency

In response to clients’ growing needs to access deep multi-disciplined teams to work alongside their internal marketing teams, IMA has partnered with independent media agency, Growe Media.

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How to Design a Social Media Policy for Employees

Promoting social engagement through internal stakeholders can grow your business or brand activity.

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What’s your unique B2B challenge?

We’re all ears, and we’re here to help you grow your business.