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TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency.

The best approach to take for thought leadership is to eliminate the

One of a company’s greatest assets is its brand. A brand gives

Rebranding is a major project which should start with an analysis of

Brand architecture describes the way sub brands sit in relation to the

In response to clients’ growing needs to access deep multi-disciplined teams

Promoting social engagement through internal stakeholders can grow your business or brand

In a landmark 2019 ruling, the NSW Supreme Court found that media

For marketing teams within manufacturing businesses, there are competing demands when it comes

From a marketing strategy aspect, there are some important issues to consider

Facebook has released two ranking updates, one that anticipates the friends you

If your business isn’t on social media, it should be. Regardless of

Prior to the advent of social media, there were very clear distinctions

B2C companies have been using videos to sell their products and services

Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to marketing. Other large B2B industries such as transportation

The shift continued from standalone content pieces ranking well in search to

Marketers sometimes use the terms ‘public relations’ and ‘public affairs’ interchangeably

Whenever we discuss Social Media content planning for any business, the main

LinkedIn has updated its logo and moved to a warmer, more human