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B2B Marketing: 7 Steps To Plan A Perfect Project

In the fast-paced marketing world, cracking the code to effective B2B strategies can feel like navigating a maze of creative demands, budget limitations, and channel complexities. Amidst these challenges, understanding your audience becomes the pivotal factor that holds the key to success. Gone are the days of generic marketing approaches. Tailoring your message to resonate […]

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I.M.A Give and Grow Initiative

I.M.A are proud to have given our support and resources to launch a funding drive for nurses at Campbelltown and Camden Emergency Departments to participate in the Advanced Paediatric Life Support training program.

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How to create a B2B Brand Strategy

One of a company’s greatest assets is its brand. A brand gives a business its identity and helps shape customers’ perceptions and connections to that company’s products or services.

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TotalEnergies Marketing Australia appoints I.M.A

TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency.

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The best approach to take for thought leadership

The best approach to take for thought leadership is to eliminate the "hard sell" approach to marketing.

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When is the Right Time to Rebrand?

Rebranding is a major project which should start with an analysis of your company based on self driven market research.

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What is Brand Architecture?

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation.

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What’s your unique B2B challenge?

We’re all ears, and we’re here to help you grow your business.