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Blog

Jake Cush 10 min read
Construction Marketing: A B2B Guide For Industrial Leaders

Due to complex stakeholder relationships, B2B marketing for large building companies and industrial construction leaders can be challenging. Knowing what drives and motivates decision-makers and key opinion leaders (KOL) is crucial.

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2 min read
The Latest Digital Marketing Trends

The shift continued from standalone content pieces ranking well in search to collections of content ranking in search results.

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2 min read
Public Affairs Vs Public Relations: What’s the Difference?

Marketers sometimes use the terms ‘public relations’ and ‘public affairs’ interchangeably, however there are clear and present differences between the two.

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2 min read
Unlock Social Media Content Planning With the 70:20:10 Rule

Whenever we discuss Social Media content planning for any business, the main question we come across is what kind of content should a brand post?

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1 min read
Linkedin Unveils New Logo and Introduces Brand Refresh

LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.

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