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One of a company’s greatest assets is its brand. A brand gives a business its identity and helps shape customers’ perceptions and connections to that company’s products or services.
B2C companies have been using videos to sell their products and services for decades.
Deloitte recently published an article about the marketing budgets of various industries. Here, we’re recapping the most important things to take away for B2B companies.
The shift continued from standalone content pieces ranking well in search to collections of content ranking in search results.
Marketers sometimes use the terms ‘public relations’ and ‘public affairs’ interchangeably, however there are clear and present differences between the two.
Whenever we discuss Social Media content planning for any business, the main question we come across is what kind of content should a brand post?
LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.
We’re all ears, and we’re here to help you grow your business.