B2B Marketing Budgets
Deloitte recently published an article about the marketing budgets of various industries. Here, we’re recapping the most important things to take away for B2B companies.

Deloitte recently published an article about the marketing budgets of various industries. Here, we’re recapping the most important things to take away for B2B companies.
The CMO Survey reveals trends about how marketing budgets are changing, which industries spend the most on marketing, and factors that influence budgets.
Deloitte recently published an article about the marketing budgets of various industries. Here, we’re recapping the most important things to take away for B2B companies.
Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to marketing. Other large B2B industries such as transportation and manufacturing have a low 8% of their budget assigned to marketing.
When you take a deeper look into how those marketing budgets are divided, you can see it is fairly similar for B2B products or services.
The article outlines 4 factors that influence marketing budgets;
How does your marketing budget stack up to these figures?
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