New leads are the lifeblood of B2B businesses.
At I.M.A, we leverage multiple channels to reach, onboard and nurture new customer relationships.
Our customer acquisition approach will map out a sales journey for your customers that includes awareness, nurturing and conversion.
I.M.A will work with you to build a custom funnel for each target segment, knowing that not every journey is the same.
We’ll help get your brand in the hands of the key B2B buyers in your category.
We can work with you to create a segmentation of your market and build a database of key buyers.
We work collaboratively with you to diagnose the challenges and uncover insights to promote business growth.
Our teams create the most compelling ways to impact B2B buyers at the right time, and via the right channel.
We review how customers interact with your brand – and create new or better product and service offers across all touchpoints.
We create meaningful B2B content and bring it to life through PR, editorial and social media.
We understand and harness the power of video in telling B2B stories and optimising customer experience.
Our team has all the skills needed to help you reach and serve customers with innovative web solutions and digital marketing tools.
We take a channel-neutral approach to media channel selection, combining different channels to effectively reach B2B buyers and maximise the return on your media investment.