Making the most of being Australian-made
The current shift in sentiment towards Australian-made products provides local manufacturers with a unique opportunity that needs to be pursued in a timely manner to extract the greatest benefits.

The current shift in sentiment towards Australian-made products provides local manufacturers with a unique opportunity that needs to be pursued in a timely manner to extract the greatest benefits.
The current shift in sentiment towards Australian-made products provides local manufacturers with a unique opportunity that needs to be pursued in a timely manner to extract the greatest benefits. From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Leo Kerema is the Strategy Director for Australia’s leading Business to Business Marketing agency – IMA. Prior to being a consultant Leo was the Corporate Brand Manager for BlueScope Steel and previously held the position of Brand Manager responsible for the company’s coated product range including Colorbond and Zincalume steel. Leo assists Australian manufacturers such as BlueScope, BOC Gas, Dincel and Bisalloy with their brand and marketing strategies.
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