LinkedIn unveils new logo, introduces brand refresh
LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.
While for the time being the changes can only be seen on the platform’s new branding site and the welcome page for non-members or members who have signed out, they signal a new direction for LinkedIn.
The updated logo is still recognisably similar to the old one; however, it now has just a single blue colour and is more obviously intended as a single word.
Other changes include the introduction of a new customised font, called ‘Community’ that incorporates elements of handwriting and features rounded, more organic letter forms; and the use of new shapes (circles and rectangles inspired by the ‘i’s in LinkedIn).
On top of that, there is a new emphasis on photos. LinkedIn has introduced documentary-style images that capture real members, going about their business in real work situations.
Announcing the changes, Melissa Selcher, LinkedIn’s Vice President, Brand Marketing and Corporate Communications, referred to the changes as creating “a LinkedIn brand that reflects the humanity that we see every day on our platform, the incredible examples of people and organisations coming together to help, support, and inspire one another, and the opportunity we believe we can create together.”
She said that LinkedIn’s “illustration, typography, and colours convey our brand’s warmth, humanity, and community” and that the platform is “on a journey to make sure our design is accessible and inclusive to all our members and customers.”
LinkedIn’s brand refresh will be introduced gradually across the entire platform.