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Level 2 Suite 222, 4 Hyde Parade Campbelltown, Sydney NSW 2560, Australia
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B2B lead generation agency
Unlocking your growth with Australia’s leading B2B lead generation agency.
Book a Strategy Call
Looking for leads in all the wrong places?
At I.M.A B2B, we partner with ambitious B2B brands to deliver smart, targeted lead generation campaigns that turn potential customers into brand ambassadors.
Experience business growth via sophisticated B2B lead generation
Our proven lead generation strategy is based upon building full-funnel programs designed to increase pipeline velocity, improve lead quality and deliver measurable commercial success.
Traditional B2B companies are struggling to generate high-quality leads.
Whether you’re managing long sales cycles, selling complex services, or targeting niche buyers, old-school, generic tactics won’t cut it.
Attracting warm leads and turning them into customers requires top-of-funnel awareness and bottom-of-funnel performance marketing to work together across every relevant touchpoint. Our targeted, channel-neutral media strategies and smart use of data enrichment help build brand recognition and trust, and ultimately drive action from decision-makers.
Case study strategy that fuels the funnel
Every campaign begins with a real customer story. We call it the Maximum Content Leverage Model – transforming every case study into: Proof points for LinkedIn and email, Social videos and blog posts, Sales collateral, Retargeting ads and Testimonial-driven landing pages. This strategy multiplies campaign ROI and builds trust at every stage of the buyer journey.
Drive Your Future
MTA
I.M.A partnered with MTA to deliver the Drive Your Future campaign, engaging young Australians in automotive careers. The campaign featured a dynamic website, a high-impact video showcasing industry opportunities, and a comprehensive careers guide booklet.
Through strategic storytelling and targeted marketing, I.M.A positioned MTA as a leader in workforce development, driving industry engagement and inspiring the next generation of automotive professionals.
SERVICES:
- BRAND
- LEAD GEN
- VIDEO
- MEDIA
1,756
Leads
+35.54%
Engaged sessions
8x
ROAS
Unlocking growth opportunities for Crown NZ with programmatic and social-led lead generation
Crown
In 2024, Crown NZ took a bold step by shifting from traditional media to a fully programmatic and social-led strategy.
The results spoke for themselves. By leveraging audience consumption data and precision targeting, we delivered highly relevant messaging to key decision-makers at the right time and place.
This approach drove a substantial uplift in lead generation, reinforcing Crown’s position in the market. The campaign’s success underscores the power of data-driven media in achieving tangible business growth.
SERVICES:
- LEAD GEN
- CREATIVE
- MEDIA
+606 leads
From both programmatic and Meta channels over 4 months
24.9K
Website visits
>19M times
Ads were displayed
Launch new technical facade product for major B2B brand
Siniat
Selling an unseen product system comes with unique challenges, but through a strategic blend of education and compelling creative, we made Siniat’s offering both engaging and impactful.
By combining striking visual storytelling with targeted messaging, we simplified a complex solution and positioned it effectively across trade and digital media.
This multi-channel approach ensured we reached the right audience—builders, architects, and specifiers—driving awareness, consideration, and engagement in a highly competitive market.
SERVICES:
- CREATIVE
- MEDIA
- LEAD GEN
+911
Leads generated
+77.3K
Website visits
>2M times
Ads were displayed
Social Media, SEO & Design
Elgas
A range of marketing services including:
Seach Engine Optimisation. In 1 month of the campaign, we achieved:
– 33% increase in organic Google clicks in the first month of campaign
- 25% increase in total ranking keywords on Google
Social media management
Paid social media campaigns
Community management and moderation of Google Reviews
Digital design of campaign creative
SERVICES:
- CREATIVE
- LEAD GEN
- MEDIA
33%
Increase in organic google clicks
25%
Increase in total keyword ranking
Drive Your Future
MTA
I.M.A partnered with MTA to deliver the Drive Your Future campaign, engaging young Australians in automotive careers. The campaign featured a dynamic website, a high-impact video showcasing industry opportunities, and a comprehensive careers guide booklet.
Through strategic storytelling and targeted marketing, I.M.A positioned MTA as a leader in workforce development, driving industry engagement and inspiring the next generation of automotive professionals.
SERVICES:
- BRAND
- LEAD GEN
- VIDEO
- MEDIA
1,756
Leads
+35.54%
Engaged sessions
8x
ROAS
Unlocking growth opportunities for Crown NZ with programmatic and social-led lead generation
Crown
In 2024, Crown NZ took a bold step by shifting from traditional media to a fully programmatic and social-led strategy.
The results spoke for themselves. By leveraging audience consumption data and precision targeting, we delivered highly relevant messaging to key decision-makers at the right time and place.
This approach drove a substantial uplift in lead generation, reinforcing Crown’s position in the market. The campaign’s success underscores the power of data-driven media in achieving tangible business growth.
SERVICES:
- LEAD GEN
- CREATIVE
- MEDIA
+606 leads
From both programmatic and Meta channels over 4 months
24.9K
Website visits
>19M times
Ads were displayed
Launch new technical facade product for major B2B brand
Siniat
Selling an unseen product system comes with unique challenges, but through a strategic blend of education and compelling creative, we made Siniat’s offering both engaging and impactful.
By combining striking visual storytelling with targeted messaging, we simplified a complex solution and positioned it effectively across trade and digital media.
This multi-channel approach ensured we reached the right audience—builders, architects, and specifiers—driving awareness, consideration, and engagement in a highly competitive market.
SERVICES:
- CREATIVE
- MEDIA
- LEAD GEN
+911
Leads generated
+77.3K
Website visits
>2M times
Ads were displayed
Social Media, SEO & Design
Elgas
A range of marketing services including:
Seach Engine Optimisation. In 1 month of the campaign, we achieved:
– 33% increase in organic Google clicks in the first month of campaign
- 25% increase in total ranking keywords on Google
Social media management
Paid social media campaigns
Community management and moderation of Google Reviews
Digital design of campaign creative
SERVICES:
- CREATIVE
- LEAD GEN
- MEDIA
33%
Increase in organic google clicks
25%
Increase in total keyword ranking
We’ll help you get to where you want to go
Book a Strategy Call
Our B2B lead generation services
We tailor every campaign to your b2b business needs, using a measurable and tailorable media mix, engaging creative solutions and rich data to deliver qualified prospects.
Full-funnel lead generation strategy
From awareness to action, we build campaigns that attract and convert high-intent buyers.
LinkedIn lead generation & thought leadership
Your business leaders are the faces of your company. We can elevate their online presence via LinkedIn Thought Leader Ads and capture leads via pre-filled Lead Gen Forms, which deliver up to 13% conversion rates – significantly outperforming standard landing pages.
AI-driven predictive targeting
We employ all the latest AI tools to analyse online behaviour, ensuring your brand reaches decision-makers before they enter the market, planting the seed of need before they even know it, and reducing CPA by up to 74%.
Programmatic display, audio & digital out-of-home
Highly targeted digital billboards, Spotify, and YouTube placements amplify reach and drive mid-funnel engagement with measurable attribution.
Matched audiences & CRM lookalikes
Another valuable tool is using LinkedIn and Meta Matched Audiences to target site visitors and CRM contacts, expanding reach via look-alikes, without compromising lead quality.
Google Ads & Performance Max campaigns
We manage Google Ads campaigns with:
- Best-practice Structure
- Keyword Mapping
- Bid Strategy
- Conversion Optimisation
- and Daily Performance Tuning.
Paid social & Meta Instant Forms
We apply our extensive experience of creating Meta campaigns built for high-speed lead capture with real-time CRM handover to create interest in your brand and generate high-value digital leads. We also use look-alike targeting, using machine learning from form-fillers, site traffic and past converters.
Email lead generation and outreach campaign
A very effective tool for driving direct response is personalised solus emails to opted-in B2B contacts. These are charged only on CPC, and can be geo-targeted for maximum efficiency against your target audience.
Local area marketing (LAM)
High-conversion postcode targeting used with dealer or regional sales and business development models is proven to drive local enquiries for distributed networks.
Search, conversion & CRM integration
We connect every step of the user journey to sales outcomes:
Search intent alignment
Targeting keywords that reflect how buyers actually search creates relevance and action.
Google Ads audit & structure review
We start with a comprehensive audit of your Google Ads account – reviewing ad copy, structure, targeting, bidding strategy and tracking – then rebuild it with conversion-driven architecture.
Conversion-first landing pages and native lead forms
We build high-converting landing pages or deploy native lead forms (LinkedIn, Meta) that routinely outperform websites by up to 78% lower CPL..
CRM integration & closed-loop feedback
We ensure that leads are pushed directly into your CRM (Salesforce, HubSpot etc.), and that feedback loops optimise delivery using real sales outcomes.
Cross-channel insight sharing
We share learnings across platforms – e.g. using search term data from Google Ads to inform LinkedIn creative or Meta messaging. This enables smarter budget allocation and creative refinement.
Live dashboards
You get 24/7 access to dashboards showing CPL, pacing, conversion rates, and performance trends across every channel.
Our lead generation process
We connect every step of the user journey to sales outcomes:
01
Strategy & discovery
Define business goals, audience personas, success metrics, and campaign roadmap.
02
Creative, channel & media planning
Build message, targeting, funnel structure, and creative per format.
03
Activation & optimisation
Launch campaigns and refine CPL, conversion rates and targeting daily.
04
Performance reporting
Transparent dashboards, monthly recaps, and growth planning included.
Why choose I.M.A B2B?
Commercial B2B specialists
We work across logistics, b2b SaaS, industrial, manufacturing, utilities, and more –with proven results across complex B2B environments.
End-to-end strategy & execution
Media, strategy, creative and analytics are all integrated and aligned to eliminate silos and deliver full accountability.
Always-on optimisation
Campaigns are adjusted based on performance data on a daily basis – not monthly. We’re obsessed with improving CPL, conversion rates and lead quality.
Trusted by leading B2B companies
We’ve delivered for Ranbuild, BlueScope, Shell, Siniat, IVECO, BOC, Profectus, and Vanderlande – with measurable commercial results.
We’ll help you get to where you want to go
Book a Strategy Call
Frequently asked questions
What B2B lead generation services do you specialise in?
We deliver full-funnel lead generation via search, social, programmatic, content marketing and email. We’re specialists in Google Ads, LinkedIn Thought Leader ads, predictive AI, CRM integration and region-specific LAM.
What is your process for generating B2B leads?
Yes — we’ve integrated SAP, Salesforce, and HubSpot into quoting and account tools for clients like BOC and Royal Wolf.
Can you provide case studies or examples of success?
Most take 8–14 weeks depending on complexity. We also offer focused sprints on IA, quoting flows, or content restructuring.
How do you qualify the leads you generate?
Better conversion, fewer support calls, faster quoting, and a site aligned with your pipeline — not just your product catalogue.
What are your pricing models?
Yes. Our team develops conversion-optimised content in line with SEO and CRO best practices.
How quickly will we see results?
The best-performing B2B sites include fast quote tools, mobile-optimised UX, CRM-integrated forms, smart content (like “Help Me Choose”), and technical SEO features like schema markup and fast load times.
How do you target our ideal customer profile?
Yes – we often start with a site audit to identify conversion gaps, UX issues, SEO errors, and quoting friction. This is ideal if you’re not ready to rebuild but want to improve performance quickly.
What reporting and analytics do you provide?
We track quote completions, form starts/submissions, bounce rates, CTA clicks, and user journeys — all connected to your CRM so you know what turns visitors into real prospects.
How do you integrate with our CRM or sales stack?
Absolutely. We’ve worked on complex B2B ecosystems like Royal Wolf and BOC that serve multiple audience types, regions, and service lines — with tailored content and quote flows for each.
What makes your agency different?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.
How do you approach Google Ads optimisation?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.
Do you offer consolidated cross-channel reporting?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.
What are the benefits of outsourcing B2B lead generation to an agency like IMAB2B?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.
How does IMAB2B ensure you are generating qualified leads and sales opportunities?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.
What should I look for in a B2B lead generation agency—and how does IMAB2B compare?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.