Office
Sydney
Level 2 Suite 222, 4 Hyde Parade
Campbelltown NSW 2560
Brisbane
Suite 2, Level 8, 757 Ann Street
Fortitude Valley QLD 4006
New business enquiries
B2B Lead Generation Websites Built to Convert
Stop leaking leads. Start attracting, qualifying and converting instead.
Book a Strategy Call
Your website is your shop window – and should be your hardest-working sales tool. If it’s not brimming with quality content, building trust and generating leads, it’s holding you back. For many B2B the website is a source of confusion and frustration for their potential customers, and lost opportunity for them. Which is where I.M.A’s b2b business website development expertise can help.
Is your website slowing your growth?
Most B2B sites weren’t originally designed with longevity or adaptability in mind, resulting in:
- Buyers now struggling with poor UX, hidden pricing, confusing IA, and lack of support.
- Internal teams having to deal with site-driven calls, manual quotes, and disconnected systems.
B2B Lead Generation Websites with Solid B2B Marketing Strategy Foundations
If you’re looking for a website that that’s designed for revenue generation, our expertise in creating high-converting, purpose-built websites is the way forward.
- We begin with the buyer journey of your ideal prospect, not backend constraints.
- Every decision is informed by accurate data — heatmaps, interviews and analytics.
What’s the ‘Secret Sauce’ of a High-Converting B2B Website?
Over thousands of tracked sessions and qualitative feedback from potential customers across the industrial, construction, and logistics sectors, we discovered the features that consistently generated leads and reduced friction helping to qualify leads and close more deals.
Want a website that generates leads while you sleep?
Book a website Strategy Call
Ozcast Website Redevelopment
Ozcast
To support Ozcast’s growth in critical infrastructure projects, IMA led a full redevelopment of the company’s website – refining the value proposition, conducting user interviews, and developing messaging tailored to engineers, contractors, and procurement leads.
The new custom WordPress site balances technical detail with clarity, helping guide high-stakes purchasing decisions with confidence. Designed for B2B lead generation and long sales cycles, the platform strengthens Ozcast’s credibility and positions the business as a trusted partner in civil construction.
SERVICES:
- UX / UI
- STRATEGY
- VIDEO
- RENDERS
Local launch of world’s largest equipment hire brand
United Rentals
IMA partnered with United Rentals to successfully launch their brand into the local market, unifying three major hire businesses, Royal Wolf, Orange Hire and Shore Hire, into one seamless digital experience.
We led website strategy, UX, competitor benchmarking, SEO content, accessibility compliance and CRO to build a high-performing lead generation platform. Our approach was grounded in insight, drawing from qualitative customer interviews and journey mapping to inform a conversion-focused site structure.
SERVICES:
- UX
- UI
- SEO
- LEAD GEN
Website Experience & Performance Audit
BOC
BOC engaged IMA to assess and improve its digital platform, supporting a diverse customer base across healthcare, industrial, trade, food & beverage, and renewables.
We mapped end-to-end user journeys, benchmarked against peers and competitors, and conducted a full accessibility audit.
Our digital strategy and roadmap addressed site usability, performance, and content clarity, tailored to B2B buyers and technical users navigating complex needs.
SERVICES:
- STRATEGY
- UX
- JOURNEY MAPPING
Ozcast Website Redevelopment
Ozcast
To support Ozcast’s growth in critical infrastructure projects, IMA led a full redevelopment of the company’s website – refining the value proposition, conducting user interviews, and developing messaging tailored to engineers, contractors, and procurement leads.
The new custom WordPress site balances technical detail with clarity, helping guide high-stakes purchasing decisions with confidence. Designed for B2B lead generation and long sales cycles, the platform strengthens Ozcast’s credibility and positions the business as a trusted partner in civil construction.
SERVICES:
- UX / UI
- STRATEGY
- VIDEO
- RENDERS
Local launch of world’s largest equipment hire brand
United Rentals
IMA partnered with United Rentals to successfully launch their brand into the local market, unifying three major hire businesses, Royal Wolf, Orange Hire and Shore Hire, into one seamless digital experience.
We led website strategy, UX, competitor benchmarking, SEO content, accessibility compliance and CRO to build a high-performing lead generation platform. Our approach was grounded in insight, drawing from qualitative customer interviews and journey mapping to inform a conversion-focused site structure.
SERVICES:
- UX
- UI
- SEO
- LEAD GEN
Website Experience & Performance Audit
BOC
BOC engaged IMA to assess and improve its digital platform, supporting a diverse customer base across healthcare, industrial, trade, food & beverage, and renewables.
We mapped end-to-end user journeys, benchmarked against peers and competitors, and conducted a full accessibility audit.
Our digital strategy and roadmap addressed site usability, performance, and content clarity, tailored to B2B buyers and technical users navigating complex needs.
SERVICES:
- STRATEGY
- UX
- JOURNEY MAPPING
What it’s like to work with I.M.AB2B
We work collaboratively with you to gain the insights we need to optimise your online presence. As detailed below, our proven web strategy and lead generation process ensures clarity, stakeholder buy-in, and tangible commercial outcomes.
01
Discovery & Interviews
We align on your business goals through structured workshops and 1:1 interviews – surfacing friction, gaps, and internal opportunities.
02
Content Audit & UX Mapping
We review your current site through heatmaps, content scoring, and competitor benchmarking.
03
Sitemap & Wireframe Creation
We simplify structure, cut redundancy, and design flows optimised for conversion.
04
SEO & Build
From crawlability to mobile speed and keyword duplication, we fix what’s under the hood while building out conversion-ready designs.
05
CRO & Reporting
We test, learn, and optimise using GA4, Hotjar, and A/B tools to improve outcomes over time, understanding what generated leads.
Want a website that generates leads while you sleep?
Book a website Strategy Call
Frequently asked questions
What makes a B2B website different from B2C?
B2B sites need to serve both the human and the functional needs of buyers. That means going further than a B2C website, to include complex pricing, role-based access, quoting workflows, and long sales cycles.
Can you integrate with our CRM or quoting system?
Yes — we’ve integrated SAP, Salesforce, and HubSpot into quoting and account tools for clients like BOC and Royal Wolf.
How long does a full website rebuild take?
Most take 8–14 weeks depending on complexity. We also offer focused sprints on IA, quoting flows, or content restructuring.
What kind of results can we expect?
Better conversion, fewer support calls, faster quoting, and a site aligned with your pipeline — not just your product catalogue.
Can you provide the content as well?
Yes. Our team develops conversion-optimised content in line with SEO and CRO best practices.
What are the must-have features of a B2B lead generation website?
The best-performing B2B sites include fast quote tools, mobile-optimised UX, CRM-integrated forms, smart content (like “Help Me Choose”), and technical SEO features like schema markup and fast load times.
Do you offer audits or improvement plans for existing B2B websites?
Yes – we often start with a site audit to identify conversion gaps, UX issues, SEO errors, and quoting friction. This is ideal if you’re not ready to rebuild but want to improve performance quickly.
How do you measure lead generation performance?
We track quote completions, form starts/submissions, bounce rates, CTA clicks, and user journeys — all connected to your CRM so you know what turns visitors into real prospects.
Can your team support multi-region or multi-product sites?
Absolutely. We’ve worked on complex B2B ecosystems like Royal Wolf and BOC that serve multiple audience types, regions, and service lines — with tailored content and quote flows for each.
Do you support post-launch optimisation and CRO?
Yes. Launch is just the beginning. We offer continuous improvement based on user behaviour data (e.g. GA4, Hotjar, form drop-offs) and conduct A/B tests to increase conversions over time.