Without strategy there is no clear direction.

At IMA we believe that a strong strategy should be at the forefront of any brand or creative program.

Our focus on brand and creative strategy are led by CEO Karl Boothroyd and Director, Leo Kerema, who prior to their time as agency principals, both held senior management and marketing roles in some of Australia’s leading commercial and industrial companies.   

Additionally, our key staff have between 10 to 30 years’ experience in marketing and communication disciplines and have collectively developed high level marketing strategies and integrated campaigns for well-known brands including:

  • AON Insurance
  • Bisalloy Steel
  • BlueScope Lysaght
  • BOC Gas
  • Case IH Agriculture
  • CAT Trucks
  • Coates Hire
  • Crown Forklifts
  • Dincel Structural Walling
  • Hyster-Yale Group
  • IVECO Trucks
  • JLG Industries
  • Kennards
  • Komatsu
  • Kumho Tyres
  • Motor Trades Care
  • MTA
  • OneSteel
  • Preston Hire
  • Scentre Group
  • South West Sydney Area Health Service
  • Toyota Materials Handling


Our Expertise

We offer a comprehensive and cohesive range of marketing services and capabilities that enable us to help clients large and small with projects of all natures and all sizes. From research to strategy to concept to creation – and beyond and between – our skills and experience cover all the bases to ensure our clients receive complete marketing solutions that deliver results.

Who we’ve helped grow

Our Process

Our straight-up approach means we cut to the point to get business for your business and create marketing solutions that give your products and services cut through in today’s crowded B2B marketplace.

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