Discover key insights into Australia’s changing construction scene with our latest Gen Z tradies research. Commissioned by Kennards Hire, Lysaght, and I.M.A, this survey uncovers crucial trends for brands in the construction industry who want to engage with the next generation of trade leaders.
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Tradie Research Insights Summary
What You’ll Learn:
- Gen Z tradie attitudes and behaviours:
Explore the unique characteristics of Gen Z tradies that set them apart from the typical tradie. - Strategies for Effective Engagement:
Discover actionable insights to fine-tune your marketing approach and better engage tradies. - Driving Business Growth:
Learn how to capitalise on early engagement with this cohort to support their goals and foster brand loyalty.
