What is Brand Architecture?
July 14, 2021Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Case IH Aftersales – RETHINK
Rethinking brand awareness for aftermarket products
After a year off from advertising, Case IH Aftersales needed to increase its brand awareness across the range of aftermarket products and solutions through a national and dealer advertising campaign. They were seeking a captivating message and abstract designs to stand out in a competitive market.
IMA developed the RETHINK Campaign, to disrupt the consideration set of new and existing customers during their purchasing journey.
The IMA team worked closely with the aftersales team to develop unique creative across digital, print and for use in dealerships that included;
- 70+ Assets across 8 campaigns
- Development of campaign messaging and all copywriting
- Digital and Social advertising
- Print advertising
- Animated Videos
- Dealership POS including posters, pull up banners, flyers and counter signage
Integrated services
Looking for a service to help your business grow?
