What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
After a year off from advertising, Case IH Aftersales needed to increase its brand awareness across the range of aftermarket products and solutions through a national and dealer advertising campaign. They were seeking a captivating message and abstract designs to stand out in a competitive market.
IMA developed the RETHINK Campaign, to disrupt the consideration set of new and existing customers during their purchasing journey.
The IMA team worked closely with the aftersales team to develop unique creative across digital, print and for use in dealerships that included;
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