Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Off the back of a strong agriculture season and with added government incentives, the Case IH EOFY program for 2020 needed to drive sales into dealerships across the country. The brief; a darker, edgier look with a punchy headline and abstract elements to ensure the finance offer and delayed repayments messaging stood out amongst all the product specifications.
IMA developed the ‘Farm Now, Pay Later’ Campaign which was rolled out to over 100+ dealerships nationally and included;
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