Making the most of being
Australian-made
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Case IH EOFY 2020
Farm Now, Pay Later
Off the back of a strong agriculture season and with added government incentives, the Case IH EOFY program for 2020 needed to drive sales into dealerships across the country. The brief; a darker, edgier look with a punchy headline and abstract elements to ensure the finance offer and delayed repayments messaging stood out amongst all the product specifications.
IMA developed the ‘Farm Now, Pay Later’ Campaign which was rolled out to over 100+ dealerships nationally and included;
- Development of campaign messaging and all copywriting
- Creative concept development
- Product brochure
- Dealer POS
- Print advertising
- Digital HTML5 and social advertising
Integrated services
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