What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Off the back of a strong agriculture season and with added government incentives, the Case IH EOFY program for 2020 needed to drive sales into dealerships across the country. The brief; a darker, edgier look with a punchy headline and abstract elements to ensure the finance offer and delayed repayments messaging stood out amongst all the product specifications.
IMA developed the ‘Farm Now, Pay Later’ Campaign which was rolled out to over 100+ dealerships nationally and included;
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