New EU data protection laws and Australian businesses
On May 25 the European Union will introduce the General Data Protection Regulation (GDPR), which is intended to protect EU residents from the negative affects associated with the collection of personal data.
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Questions to Ask your Social Media Manager
You don’t need to be a pro in the Social Media space to know the right business questions to ask those who are.
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State of Marketing 2017
With a flood of customer data available, marketers and businesses need to consider how to use this data to influence the customer experience.
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Relax: Facebook’s Latest Update Explained
Facebook’s latest major algorithm update has been causing a stir for social, digital and content marketers.
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4 Digital Marketing Trends for 2018
Digital marketing is constantly changing and evolving. To remain constant, businesses need to continuously stay on top of emerging trends in the industry.
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Generating Leads with Digital Publications
Replacing hard copy or physical publications with a digital, interactive version is a trend that is gaining more momentum. The increased use of mobile and ever-changing digital landscape continues to see print publications decline in use and popularity. Digital Publications have evolved in recent years, giving users an unrivalled interactive experience with integrated links, videos, images and more.
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A Flaw in WiFi Security Protocol Could Allow Attackers to Intercept Passwords
A flaw in the WiFi Security Protocol could allow attackers to intercept your personal information. Learn how to protect your business against this new threat.
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7 Questions to Ask Your Website Team
Asides from discussing the design and the obvious questions of “how long?” and “how much?”, there are a number of important questions to ask your web designer / team before you proceed with any web project.
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Unlock Social Media Content Planning with the 70:20:10 Rule
Finding that golden balance of practical, informative, creative and memorable content can be tricky. A general rule of thumb that will help you generate your content plan for social media is to follow the 70:20:10 rule.
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5 steps needed to achieve and build digital growth & success for your business online.
At IMA, we’ve identified the 5 steps needed to achieve and build digital growth & success for your business online.
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IMA ‘Breaks New Ground’ at the CNH Industrial 2017 Parts & Service Expo
IMA successfully delivered a massive event during August for CNH Industrial. The 2017 ‘Break New Ground’ Parts & Service Expo was held over 6 days and 3 venues in Adelaide.
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Is your website secure? It could be affecting your Google ranking
Action is required before October to ensure your site meets new Google security standards. Failure to do so could result in penalties to your website, ranging from a severe drop in your search engine rankings and in extreme cases – being blacklisted by search engines.
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SEO & SEM What’s the Difference?
Often used interchangeably, it is easy to see how people get confused about understanding the differences between Search Engine Optimisation (SEO) & Search Engine Marketing (SEM).
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Facebook Now Penalising Content Shared from Slower Websites
Facebook have recently announced their latest algorithm update which will see content shared from slower, non-mobile friendly sites penalised in News Feed rankings.
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Should Video Marketing be a Part of Your B2B Strategy?
B2C companies have been using videos to sell their products and services for decades. When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.
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How Facebook’s Latest Link Preview Editing Rules Impact Shared Information
In an attempt to minimise the spread of false news and “click bait” articles on Facebook, this month the platform will be removing the ability to alter shared link headlines, descriptions and images from all link sharing entry points on Facebook.
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3 Common Social Media Mistakes Made By Businesses
Social media for business purposes has its own set of faux pas and protocols that marketers should be aware of to make sure you get the most out of your social media efforts.
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IMA Heads South to Serve Melbourne B2B Marketers
IMA is excited to announce the establishment of our new Melbourne office in South Dandenong, in Melbourne’s industrial heartland.
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B2B Marketing Budgets
Deloitte recently published an article about the marketing budgets of various industries. Here, we’re recapping the most important things to take away for B2B companies.
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How to get the most out of your Marketing Agency
It can be hard to know what you should be getting out of your marketing agency. Follow these simple tips to get a huge amount of value from your outsourced agency.
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IMA Wins Major Event
IMA has won the tender to stage an extensive eight day event in July this year for one of the world’s largest equipment companies, CNH Industrial. The event, to be held at the Adelaide Convention Centre, is targeted at the groups five national dealer networks which encompasses Case IH and Construction, New Holland Ag and Construction and Iveco Trucks.
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Digital Marketing and Strategy
As part of your overall marketing strategy, an increasingly important component will be your digital marketing strategy. From SEO to SEM and Social Media to Email Marketing, you need to choose the right channels to develop an effective digital strategy.
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Helping Teen Students Learn Valuable Life Lessons
In a mentoring program developed between IMA’s CEO, Karl Boothroyd, and Airds High English Faculty member, Keith Fennell, the agency and school have joined together with the mutual goal of giving Airds High senior students real-life working opportunities and inspiration to grow and achieve in their lives.
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IMA Strengthens Digital Marketing Muscle
IMA is excited to announce the strengthening of our digital offering to clients through the appointment of Renee Francis as Digital Marketing Manager and the acquisition of Google AdWords Certification.
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IMA Research Provides ‘Tradie’ Insights
Ever wondered what goes through a ‘tradie’s’ head? It might be a scary thought to some, but as one of Australia’s leading Business to Business marketing companies, with extensive experience in promoting trade-related products and services, IMA wanted to know.
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The Importance of Customer Experience
When marketing products or services to B2B customers, most marketing departments focus on the promotion of their offerings to market. Which seems quite reasonable – after all, isn’t that what they’re there for?
But the fact is it’s simply not enough when you realise that a staggering 80% of B2B customers base their purchases on Customer Experience (CX) when asked if price or CX carries more weight in their decision to buy, you soon realise.
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IMA’s parent company appointed as Creative Advertising Agency for Olympic Team
WPP AUNZ, the region’s largest marketing services group, today announced its partnership with the Australian Olympic Committee and its appointment as the official Creative Advertising Agency for the Australian Olympic Team.
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STW Group and WPP officially join to create WPP AUNZ
STW Communications Group Limited (“STW”, ASX:SGN), Australasia’s leading marketing services group has officially merged with the Australian and New Zealand businesses of WPP plc (“WPP”) following STW shareholder approval at an Extraordinary General Meeting.
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A new addition to the team - Kathryn Jennings
Leading Australian B2B marketing agency IMA has recently welcomed Kathryn Jennings, a social media specialist to the team.
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IMA Social Media – Mobile Websites
Back in April, 2015 Google made a major announcement that would prove to be a watershed moment in the history of its search engine strategy.
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Iveco partner with IMA to release fully laden Truck Scene #2
Following the runaway success of its inaugural publication earlier this year, Iveco, in creative collaboration with leading Australian business to business marketing agency IMA, recently released the second issue of Truck Scene, the customer magazine of Iveco Australia containing a truckload of industry news.
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IMA Director appointed to University of Wollongong's Faculty of Business Advisory Committee
Leading Australian business to business marketing agency, IMA is pleased to announce the appointment of its Director and General Manager, Leo Kerema, to the Advisory Board of the Faculty of Business at the University of Wollongong.
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Changes to Google and how this affects website rankings
Over the past few years, the amount of changes Google has made to their algorithm has been profound, and now that 2015 is here, these changes are only increasing in frequency. But this evolution is good. Google wants to reward great content. They want to make searchers happy. And they certainly want as few searchers as possible using another search engine.
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Telemarketing is Top Channel for ROI
The power of telemarketing to influence brand perceptions and deliver high level engagements with hard-to-reach prospects has been underlined by the results of a new survey by the leading British B2B marketing journal.
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Public affairs vs. public relations: What’s the difference?
In business, and indeed in terms of marketing in general, public affairs (PA) and public relations (PR) are not at all the same thing and learning to distinguish between these two terms is crucial to a company’s branding and overall marketing effectiveness.
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