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Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.

Educate promote and connect with your audience

When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.