IMA Today

How to Create an Effective Brand Strategy

September 2, 2021

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

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When is the Right Time to Rebrand?

August 11, 2021

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

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What is Brand Architecture?

July 14, 2021

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

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Making the most of being
Australian-made

July 20, 2020

From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.

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Six Steps to a Winning Social Media Plan

June 27, 2020

Educate promote and connect with your audience

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Should Video Marketing Be a Part Of Your B2B Strategy?

June 17, 2020

When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.

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Looking for a service to help your business grow?

IMA Today

How to Create an Effective Brand Strategy

September 2, 2021

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

Read More >

When is the Right Time to Rebrand?

August 11, 2021

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

Read More >
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