When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.
There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Educate promote and connect with your audience
When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.
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