IMA Today

An approach to Websites and Google Search for Manufacturing Businesses

August 18, 2020

For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.

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B2B Marketing Budgets

June 10, 2020

Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to marketing. Other large B2B industries such as transportation

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IMA Today

How to Create an Effective Brand Strategy

September 2, 2021

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

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When is the Right Time to Rebrand?

August 11, 2021

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

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