IMA Today

An approach to Websites and Google Search for Manufacturing Businesses

August 18, 2020

For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.

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B2B Marketing Budgets

June 10, 2020

Interestingly, the mining/construction industry is included in the top 4 largest percentages of budget allocation to marketing. Other large B2B industries such as transportation

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IMA Today

What is Brand Architecture?

July 14, 2021

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

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IMA announces partnership with independent media agency

July 13, 2021

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.

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