IMA Today

IMA announces partnership with independent media agency

July 13, 2021

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.

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IMA Today

How to Create an Effective Brand Strategy

September 2, 2021

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

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When is the Right Time to Rebrand?

August 11, 2021

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

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