IMA announces partnership with independent media agency
July 13, 2021
IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.
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How to Create an Effective Brand Strategy
September 2, 2021
When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.
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When is the Right Time to Rebrand?
August 11, 2021
There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...
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