Public Affairs Vs Public Relations: What’s the Difference?
May 27, 2020
An apples to oranges comparison?
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How to Create an Effective Brand Strategy
September 2, 2021
When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.
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When is the Right Time to Rebrand?
August 11, 2021
There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...
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