Public Affairs Vs Public Relations: What’s the Difference?
May 27, 2020
An apples to oranges comparison?
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What is Brand Architecture?
July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
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IMA announces partnership with independent media agency
July 13, 2021
IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.
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