IMA Today

How to Design a Social Media Policy for Employees

April 26, 2021

Promoting social engagement through internal stakeholders (employees) can grow your business or brand activity, and can be achieved by readily promoting social activity within your business. It makes perfect sense for your experts to be active and engaged, to promote an inclusive community driven brand.

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Why its critical to monitor your Facebook Comments

April 19, 2021

In a landmark ruling, the NSW Supreme Court found that media organisations are liable for comments made by other people on their Facebook posts.

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A Business Guide to Navigating Facebook

July 14, 2020

Stop banging your head trying to navigate blindly through Facebook's interface. Our comprehensive guide will resolve your daily gripes.

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The Complete Guide to the Latest Facebook Updates

July 7, 2020

Stay informed with IMA's up-to-date Guide to the latest Facebook updates which could add real value to your B2B or B2C business.

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Six Steps to a Winning Social Media Plan

June 27, 2020

Educate promote and connect with your audience

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How Social Media Has Transformed PR & Advertising

June 24, 2020

Social media has expanded the possibilities for communications and in so doing blurred these distinctions.

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Unlock Social Media Content Planning With the 70:20:10 Rule

May 6, 2020

Whenever we discuss Social Media content planning for any business, the main question is what content should a brand post?

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Linkedin Unveils New Logo and Introduces Brand Refresh

June 13, 2019

LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.

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IMA Today

How to Create an Effective Brand Strategy

September 2, 2021

When responding to a significant client brief, it’s tempting to immediately start looking for creative solutions. To use a building analogy though, this is like making colour selections in your new house without first having laid the foundations.

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When is the Right Time to Rebrand?

August 11, 2021

There are no hard and fast rules covering if or when a company should rebrand. If the brand is well recognised, performing strongly and accurately reflecting...

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