IMA Today

How to Design a Social Media Policy for Employees

April 26, 2021

Promoting social engagement through internal stakeholders (employees) can grow your business or brand activity, and can be achieved by readily promoting social activity within your business. It makes perfect sense for your experts to be active and engaged, to promote an inclusive community driven brand.

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Why its critical to monitor your Facebook Comments

April 19, 2021

In a landmark ruling, the NSW Supreme Court found that media organisations are liable for comments made by other people on their Facebook posts.

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A Business Guide to Navigating Facebook

July 14, 2020

Stop banging your head trying to navigate blindly through Facebook's interface. Our comprehensive guide will resolve your daily gripes.

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The Complete Guide to the Latest Facebook Updates

July 7, 2020

Stay informed with IMA's up-to-date Guide to the latest Facebook updates which could add real value to your B2B or B2C business.

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Six Steps to a Winning Social Media Plan

June 27, 2020

Educate promote and connect with your audience

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How Social Media Has Transformed PR & Advertising

June 24, 2020

Social media has expanded the possibilities for communications and in so doing blurred these distinctions.

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Unlock Social Media Content Planning With the 70:20:10 Rule

May 6, 2020

Whenever we discuss Social Media content planning for any business, the main question is what content should a brand post?

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Linkedin Unveils New Logo and Introduces Brand Refresh

June 13, 2019

LinkedIn has updated its logo and moved to a warmer, more human branding, as it emphasises inclusiveness and community.

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IMA Today

What is Brand Architecture?

July 14, 2021

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

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IMA announces partnership with independent media agency

July 13, 2021

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.

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