IMA Today

Should Video Marketing Be a Part Of Your B2B Strategy?

June 17, 2020

When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ - although video can still be used as a compelling way to reach your target audience.

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IMA Today

What is Brand Architecture?

July 14, 2021

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.

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IMA announces partnership with independent media agency

July 13, 2021

IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist.

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