An approach to Websites and Google Search for Manufacturing Businesses
August 18, 2020For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.
Given its cost-effectiveness, its ability to tell a brand’s story, and to influence an audience, public relations and marketing communications should be included as a strategic component of any broader marketing strategy.
A 24-hour news cycle means that media outlets crave quality and engaging material to fill high-frequency digital platforms such as eDMs and blogs, as well as more traditional print products. To deliver the greatest efficiencies and value possible, IMA works closely with clients to identify and develop newsworthy material (product/testimonial/thought leadership) that can be repurposed for a number of different uses and mediums.
We are also experts in developing content to take advantage of the latest trends in SEO. We know the B2B landscape and have extensive experience in writing across a variety of industrial, commercial, and trade industries.
Custom publishing
IMA has full in-house publishing capabilities, providing journalism, photography, video, and artwork design services at the one location, delivering added convenience for clients – we can manage all requirements from conception to final artwork and also organise and manage print and production.
Some other areas we can assist with are:
We offer a comprehensive and cohesive range of marketing services and capabilities that enable us to help clients large and small with projects of all natures and all sizes. From research to strategy to concept to creation – and beyond and between – our skills and experience cover all the bases to ensure our clients receive complete marketing solutions that deliver results.
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