PR & Content

Public relations and marketing communication – Executing brand communication strategies and leveraging exposure

Given its cost-effectiveness, its ability to tell a brand’s story, and to influence an audience, public relations and marketing communications should be included as a strategic component of any broader marketing strategy.

A 24-hour news cycle means that media outlets crave quality and engaging material to fill high-frequency digital platforms such as eDMs and blogs, as well as more traditional print products. To deliver the greatest efficiencies and value possible, IMA works closely with clients to identify and develop newsworthy material (product/testimonial/thought leadership) that can be repurposed for a number of different uses and mediums.

We are also experts in developing content to take advantage of the latest trends in SEO. We know the B2B landscape and have extensive experience in writing across a variety of industrial, commercial, and trade industries.

Custom publishing

IMA has full in-house publishing capabilities, providing journalism, photography, video, and artwork design services at the one location, delivering added convenience for clients – we can manage all requirements from conception to final artwork and also organise and manage print and production.

Some other areas we can assist with are:

• Copywriting for video and radio scripts
• Speech writing
• Report writing and industry submissions
• Media liaison
• Media launch events
• Management of media loan fleets/equipment
• Crisis management