Helping to grow online presence and audience engagement
Concentrate on your core business and let IMA be your social media expert
Increasingly, companies involved in the commercial and industrial products and services sectors are turning to social media as part of their broader marketing activities.
LinkedIn, Facebook and Instagram allow b2b to increase branded reach, build a loyal audience and promote targeted services. Social media provides an outlet for succinct campaign turnaround times allowing businesses to capitalise on emerging market conditions and deliver timely thought leadership to strengthen your brand.
Beginning a managed social media program is a straight-forward process and is an opportunity that any business to extend their brand reach.
So, where do we begin?
We consult with your business to gain a better understanding of your offer. Understanding your business is key to translating your goals into a successful social media strategy. We combine these learnings with a competitor analysis to highlight opportunities so your business can outperform the market.
Content is the key to social media success. Quality content can breathe a breath of fresh air into your marketing and highlight your business in a whole new light. At IMA we offer content development through the entire creation process from concept to execution. Alternatively, we can offer a supporting role to leverage and repurpose your own content to effectively communicate across all your social media channels.
Content approval and publishing
We deliver a clear concise path ensuring your business is aware of your upcoming social media schedule. We will create a content calendar with ample opportunity for all internal stakeholders to approve or change content before we deliver the message to market.
Inevitably your pages will attract enquiries and feedback based on the content you deliver. Its paramount that all enquiries are dealt with both in a timely and professional manner. Ensuring your audience is heard will strengthen customer relations and underline why a customer chose your business to meet their needs.
We maintain this positive standing by communicating on your behalf if required and ensure any technical questions are sent in the right direction. We will develop a communication guide on how to deal with enquiry types, so your business is always represented in a consistent and professional manner.
Further grow and target your audience
As part of regular program reviews and reporting, our social media experts will recommend ways to efficiently grow your audience, and will also work with you on campaigns to target followers based on a series of demographic preferences, ensuring your messages reach the most relevant targets.
Being a full-service business to business marketing agency, IMA can also guide you on developing a broader suite of marketing activities to help grow your business.