Total Oil, the world’s third largest oil company, changed its name to TotalEnergies. I.M.A was engaged to develop the narrative and campaign to rebrand the company in the Australian market.
The business aimed to anchor its strategic transformation into a broad energy company in its identity. In tandem with this name change, TotalEnergies adopted a new visual identity. This new name and new visual identity embody the course TotalEnergies has set for itself: that of a broad energy company committed to producing and providing energies that are ever more affordable, reliable and clean.
TotalEnergies ambition is to reach Net Zero by 2050, and to be a major player in the energy transition. The responsible energy major.